On Thursday 15th November we celebrated the arrival of InLink in Manchester with a fun-filled inauguration party. The next generation of DOOH was launched with an evening of cocktails and canapés at the Vesper on the city’s Pall Mall.
With a busy atmosphere on the chilly autumn evening, discussions focused on the dynamic opportunities of growing digital in Manchester (and further afield). Primesight MD Matt Teeman, Regional Director Keith Lammie and InLinkUK General Manager Matt Bird all spoke on the successes to date – including the 140+ brands who have advertised on InLinks nationwide and the 296 m2 of pavement space returned to local councils.
With Matt Bird’s insights on the community content that sets InLinks apart from other small format digital advertising, our speakers also elaborated on what the future holds for the product and, how it can improve community connectivity (and have a profound impact on digital city culture) and innovate the way technology and digital outdoor advertising is benefitting all.
Targeting the over 2.7 million people of Greater Manchester (and beyond) this continual expansion in the heart of Manchester will provide an initial 17 InLinks on some of the city’s busiest streets.
As the first city in the North West to acquire InLinks, Manchester audiences will be able to enjoy the full range of popular services that have gone live in a further 13 cities to date – with over 243k total unique Wi-Fi subscribers and 320,000 GB of Wi-Fi data used since launch (the equivalent of 51.3 million songs streamed) it’s clear take-up has been strong for the over 600 InLink screens now live.
One of the final highlights of the evening was the announcement of a “selfie” competition winner. In preparation for the event, attendees were invited to post a picture of themselves alongside one of our brand new InLinks in Manchester on Twitter, Instagram or LinkedIn and include the hashtag #InLinkMCR.
The winner, Wavemaker’s John Morton, won a free two-week nationwide InLink campaign and an overnight stay at the King Street Townhouse in Central Manchester – just 500ft from the nearest InLink.
For photos of the night, please visit Primesight's Flickr page.