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Call of Duty Black Ops 4, released on Friday 12 October, took over Primesight’s Old Street Domination site for an out-of-home campaign that made the game a reality.
The game features a new battle royale mode - ‘Blackout’ - combining land, sea and air-based combat in the largest map in the franchise's history and returns a fan favourite and iconic map location: ‘Nuketown’.
The target audience is gamers aged 18-34 and Primesight’s Old Street Domination was chosen as a perfect fit to generate anticipation and awareness of release date and drive awareness and sales among that demographic. Call of Duty is utilising the space in the front of the panels, as well as the huge canvases to catch the eye and make an impact.
The campaign was created in collaboration with Activision, OMD and Talon.
Old Street Domination is an advertising opportunity like no other, providing unrivalled creative potential to a desirable East London audience. The four panels sit amongst capital’s affluent, young professionals in the cool and trendy district, comprising of a giant poster which boasts viewing opportunities from over 250 meters away, combined with three LED light boxes for in-depth storytelling.