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The 2013 Creative Out of Home winners were announced on Thursday 21 November. The full list of winners can be found here.
Primesight sponsored the COOH Awards to show support for creativity within the industry. Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results.
Bray Leino's Krispy Kreme advertisement won the 48 or 96 Sheet Poster prize in an awards ceremony that celebrated the best creative outdoor advertising of 2013. The campaign for Krispy Kreme Scotland was based on a localised approach to outdoor advertising. The posters portrayed an image of Loch Ness formed of donuts communicating Krispy Kreme's availability in Scotland.
You can view images from the night here.