Having migrated from the USA in recent years, Black Friday is now a firmly established commercial event. Last year UK consumers splashed out £56bn on Black Friday and Cyber Monday sales and a quarter of consumers were expecting to spend an average of £203 across the two days.
It’s important not to leave anything to chance.
Given that 30% of annual retail sales take place between Black Friday and Christmas, this event signals the start of the biggest shopping period of the year. Outdoor advertising gives you an opportunity to catch people’s attention – given the over-saturation of online marketing content – to take advantage of the Black Friday build-up and set you in good stead to increase your market share in the run-up to Christmas.
Digital outdoor is perfect for running short-term campaigns that boost your wider advertising strategy. Digital 6-sheets in your local cinema, InLinks in London, our large format roadside billboards (in 17 UK cities and counting) and our recently expanded airport portfolio can all play a role in driving awareness and footfall over Black Friday and Cyber Monday. As research shows, consumers who are exposed to OOH are more likely to act on ads.*
And if this is your first ever out-of-home campaign then don't worry: our experienced sales team will be able to guide you through the process and our articles on designing an effective poster and finding great images are sure to help.