The Big Impression is back for 2019, with some very familar names (15/02/19)

The Big Impression is back for 2019, with some very familar names

Top 10 out-of-home campaigns for January 2019

The Big Impression measures the most seen OOH campaigns every month. Working in conjunction with Opinium, Primesight tests 30 campaigns every four weeks asking the public which ones they recall seeing in their period of display. This provides us with a prompted recall figure and the campaigns are ranked according to the amount of public recall they have achieved. 

CAMPAIGN INDEX
McDonald's Big Mac Large and small format roadside  209
NOW TV Large format roadside (from 28th January)161
KFC Large and small format roadside148
Lego Small format roadside and bus 145
McDonald's Breakfast Small format roadside 145
EE Small format roadside 141
Subway Small format roadside 138
NOW TV Large format roadside (from 14th January) 138
BT Large format roadside 135
Sky Mobile Small format roadside 111

*Index "100" represents the average recall score for all measured national OOH campaigns in the tested period

This chart lists the out-of-home campaigns which had the greatest recall in the in-charges commencing 14th January and 28th January, 2019. All data supplied by Opinium.