McDonald's tops The Big Impression with a McFebruary triple (15/03/19)

McDonald's tops The Big Impression with a McFebruary triple

Top 10 out-of-home campaigns for February 2019

The Big Impression measures the most seen OOH campaigns every month. Working in conjunction with Opinium, Primesight tests 30 campaigns every four weeks asking the public which ones they recall seeing in their period of display. This provides us with a prompted recall figure and the campaigns are ranked according to the amount of public recall they have achieved. 

CAMPAIGN INDEX
McDonald's Big Mac Large and small format roadside (from 25th February) 225
McDonald's Big Mac Large and small format roadside (from 11th February) 208
McDonald's Saver Small format roadside (from 11th February) 165
NOW TV Large format roadside (from 25th February) 158
McDonald's Wrap Small format roadside (from 25th February) 155
BT Large format roadside 134
Subway Small format roadside 131
EE Large format roadside 111
NOW TV Large format roadside (from 11th February) 104
Cadbury Drinking Chocolate Small format roadside 97

*Index "100" represents the average recall score for all measured national OOH campaigns in the tested period.

This chart lists the out-of-home campaigns which had the greatest recall in the in-charges commencing 11th February and 25th February, 2019. All data supplied by Opinium.