BBC Radio 6 Music announces its line-up for Feb-March Festival on one of Primesight's iconic panels (21/01/14)

BBC Radio 6 Music announces its line-up for Feb-March Festival on one of Primesight's iconic panels

Primesight is now part of Global

Buzzing atmosphere at Primesight's iconic Backlight 96 sheet site on Albion Street in the city centre of Manchester: A semi-completed billboard of BBC Radio 6 Music Festival, an artist on a stand, names of acts appearing one by one 'out of the hands' of the artist to announce their participation in the festival...

On 21st January Primesight teamed up with BBC 6 Music, MEC Manchester and Kinetic UK to promote a unique Out of Home and broadcast event for the three-day opening festival that will feature a major line-up of thirty artists including HAIM, Franz Ferdinand, Jake Bugg and Gilles Peterson. As the BBC 6 Music team unveiled the acts live on air from Manchester Piccadilly Records, a local street artist was on site at our Backlight 96 sheet, spray-painting the billboard with the names of the featured artists.

Maximum exposure was achieved through this unique combination of artistic talent, digital technologies and a strategic selection of advertising vehicles. Furthermore, the ˜real time™ element of announcing and spray-painting the billboard contributed significantly to creating the essential buzz around the line-up and the upcoming festival, thereby redefining the boundaries of combining outdoor advertising with other media to deliver the anticipated campaign results in an innovative way that would excite the audience