Artist Sarnath Banerjee on Primesight billboards celebrating sporting losers (27/07/12)

Artist Sarnath Banerjee on Primesight billboards celebrating sporting losers

India's leading graphic artist Sarnath Banerjee has designed a series of London billboards and posters for the Frieze Foundation, a British non-profit arts organisation, to coincide with the Olympics. Banerjee says he chose to do a campaign that "celebrates losers".