Goldsmith takes on the role as leader of the agency sales team to devise and implement the outdoor media owner's agency sales strategy.
As a senior hire, Goldsmith will lead the promotion of Primesight to agencies and advertisers, representing Out of Home advertising and articulating the organisation's Results Are Our Culture proposition across the industry. His role will focus on bringing Primesight's client offering to life, highlighting the quality of its site portfolio and showcasing the results of innovative outdoor campaigns.
Joining Primesight from Global Radio, Goldsmith previously led the Omnicom team there as Agency Director. Prior to this, he spent ten years at IPC Media, working his way up through various positions to Group Ad Director on Men's & Music titles.
Chris Forrester, Commercial Director, Primesight said, Developing and maintaining strong relationships across the media industry is intrinsic to our business. Andy is highly experienced in the media landscape and we are really pleased to have him on board to represent the organisation to senior figures and communicate Primesight's Results Are Our Culture mentality to the outdoor market.
Andy Goldsmith commented, The outdoor industry is one that has kept pace with the digital revolution I've witnessed throughout my career. Innovation and creativity are key to successful outdoor campaigns and Primesight's Results Are Our Culture approach highlights how the oldest medium maintains its strong impact on consumers today. I am really looking forward to representing Primesight in the outdoor market.
Goldsmith begins his new role at the end of January. He will be leading a team of three Business Directors: Nigel Fung, Stephen Rackham and Dan Sharp.