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Primesight organised a results-driven race day on Wednesday, 14th May, to thank all the OOH specialists and key agencies the company work with and to celebrate the Results Are Our Culture proposition.
Four specialists and ten agencies took part in the second annual Agency Race Day at Brands Hatch, competing against each other as well as against Primesight's Chris Forrester, Mungo Knott, Andy Goldsmith, Nigel Fung, Stephen Rackham, Mark Henson, Tim de Monte and Dan Sharp. The theme was built around Primesightâs Results Are Our Culture value proposition of being an OOH media owner who is passionate about delivering results to clients on a regular basis.
The 36 participants covered six activities throughout the day: the morning consisted of karts building up to the much desired Formula single seaters and speedy BMW M3s. Halfway results were announced at lunchtime which increased the competitive atmosphere as it allowed participants to benchmark theirs against the othersâ performance. The afternoon allowed the participants to showcase their driving skills in rally, off-road Land Rovers and Caterhams.
The7Stars performed particularly well across all activities and therefore was able to take home the award for Best Driver, Nick Maddison, as well as Best Team (represented by Dino Myers-Lamptey and Nick Maddison). The Best Team got the prize of Â£20,000 in advertising space for the Southern Gateway- one of Primesightâs prestigious digital advertising platforms.
Dan Benjamins and Kieron Murphy's (Active International) impressions of the exciting yet challenging event can be seen here.