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Primesight, one of the UKâs leading out-of-home specialists, has partnered with Talenthouse, the creative collaboration platform and community of artists across art, design, fashion, film, photography and music, to offer the worldâs creative community the chance to showcase their artwork on coveted media space in the UKâs biggest cities.
#TheUltimateCanvas will see artists, designers, illustrators and photographers go head-to-head to create original artwork for Primesightâs 96-sheet billboards, the largest of the out-of-home formats.
Five selected artists will be chosen and each will be showcased in one of five sites across London, Birmingham, Manchester, Glasgow and Bristol. A panel of judges from the advertising and media industries will make a decision on the best designs by the end of May. The panel includes Andy Tilley (CSO, Talon OOH), Mel Harvey (Creative Lead, Saatchi Masius), Nicola Thompson (Director of Media, EstÃ©e Lauder), Glen Wilson (Managing Director, Posterscope), Richard Jacobs (Marketing Director, Kinetic), Paul Sambrook (Business Development and Marketing Director, Rapport), Mark Craze (Chairman, OMC), Jerry Gallaher (Creative, cliveandjerry), Steve Wallington (Executive Creative Director, The Drum), Ian Pearman (CEO, AMV BBDO Advertising) and Chris Forrester (Commercial Director, Primesight).
Selected artists will have their designs seen by thousands of people every day for a period of two weeks. In addition, all artwork will be showcased in a global gallery amplified across Facebook, Twitter and Pinterest under the #TheUltimateCanvas.
Primesight is encouraging creatives around the world to take full advantage of the panoramic format and arresting visual impact of the 96-sheet, which is 40 foot long by 10 feet high â though the open nature of the competition will offer creatives complete freedom when it comes to their design.
Chris Forrester, Commercial Director at Primesight, said: â#TheUltimateCanvas is an exciting opportunity for experienced or fledgling designers after a challenge. Our 96-sheets have the ability to make a statement like no other classic poster site â and weâre looking forward to discovering beautiful, original artwork that will make entire cities stop in their tracks.â
Maya Bogle, Co-founder of Talenthouse said: âAt Talenthouse weâre helping brands to open doors to the worldâs creative communities where artists of all disciplines can have their work developed, supported, mentored and showcased in the most innovative ways. Advertising platforms like Primesight are taking an innovative approach to unlocking their story by partnering with Talenthouse.â