Positivity and Impulse Drive Purchasing Behaviours in Airports

Positivity and Impulse Drive Purchasing Behaviours in Airports

On holiday we tend to behave a little differently to how we would in our everyday lives. We eat like we’re trying to move up a waist size, spend half the day wearing practically nothing ...

Airports
We're All Flying High

We're All Flying High

Data is the new oil. The year of the mobile. Content is king. Media is awash with wanky buzzwords; we love to prophesise about the next BIG thing. Over the last few years, the words ...

Airports
Staying On Top With Savvy Travellers

Staying On Top With Savvy Travellers

Savvy Travellers are 19% of the Primesight Airports audience. They arrive early, browse the airport and feel relaxed Being well-organised can get your far in this life. As a result, you’ll probably have a better ...

Airports
Getting to Know the No-Frills Flyers

Getting to Know the No-Frills Flyers

10% of the Primesight Airports audience. No-Frills Flyers are lower-income budget travellers who mainly travel with friends and family When pulling together our airport segmentation research we naturally thought carefully before naming each group and ...

Airports
Holidaying With Pools, Packages & Prosecco

Holidaying With Pools, Packages & Prosecco

12% of the Primesight Airports audience. These middle-class women value their holidays with both friends and family For the majority of people reading this, either at work or with your face in someone’s armpit on ...

Airports
Climbing High With On The Up

Climbing High With On The Up

14% of the Primesight Airports audience—career-climbing, middle-class professionals enjoying multiple flights a year Our ‘On the Up’ segment is an aspirational bunch and one that is essential when highlighting the benefits of airport advertising. They ...

Airports
Flying High with the High Flyers

Flying High with the High Flyers

27% of the Primesight Airport audience. High Flyers are high-level executives making multiple visits through airports throughout the year I think it’s safe to say that gone are the days when the term ‘Business Passenger’ ...

Airports
An Intro to Labels & Long-Haul

An Intro to Labels & Long-Haul

7% of the Primesight Airport audience. They arrive very early to give them enough time to browse in every shop Let me start by putting all my cards on the table: I’m a man and ...

Airports
A Look at Premium Professionals

A Look at Premium Professionals

11% of the Primesight Airports audience. They're high-end consumers looking for quality products and experiences When Primesight and Kinetic first released our seven airport segments I instinctively set about finding which one I was most ...

Airports

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