Smart Airports Will Become the Hub of Brand Experience

Smart Airports Will Become the Hub of Brand Experience

We can now binge watch an entire TV series the instant it’s released, book taxis within minutes and order our favourite meals the moment the hunger craving sets in. Amongst all this disruption, airports are ...

Opinion
Robinsons and Wimbledon dominate Waterloo

Robinsons and Wimbledon dominate Waterloo

Britvic's Robinsons Wimbledon campaign is dominating Waterloo with Primesight. Britvic has collaborated with M/SIX and Kinetic to transform the area around London's Waterloo station in time for Wimbledon, part of a campaign marking the 81st ...

Press
(I lied about being) The Outdoor Type

(I lied about being) The Outdoor Type

Hopefully the slightly cryptic – and more-than-slightly tenuous – title of this post will lead you to seek out the song of the same name (by Australian band Smudge). Then again, perhaps you’re not really ...

Opinion
​The Waterloo Domination gets digital with The Nice Guys

​The Waterloo Domination gets digital with The Nice Guys

With our launch partners Posterscope, Target and ICON Films, May saw the addition of a Digital 48-sheet to the Primesight Waterloo Domination. Already delivering over 9 million impacts over a 2 weeks period, reaching 800,000 ...

Press
Two Golds at the Arqiva Awards - Lucozade 'Find Your Flow'

Two Golds at the Arqiva Awards - Lucozade 'Find Your Flow'

The Lucozade 'Find Your Flow' campaign, has just won the Gold National Sales Award for Primesight and our partners GTN, as well as the Gold Most Effective Agency Case Study (sponsored by Ipsos Mori) for ...

Press
BROADSIGN INTERNATIONAL, LLC SELECTED TO POWER AIRPORT MEDIA DOOH DISPLAYS IN THE UNITED KINGDOM

BROADSIGN INTERNATIONAL, LLC SELECTED TO POWER AIRPORT MEDIA DOOH DISPLAYS IN THE UNITED KINGDOM

London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually.Originally published on the AML website, this article was amended in January 2017 after Primesight's 2016 acquisition of AML.BroadSign International, LLC's ...

Press
Primesight unveils first 10 D96-sheets in its digital roadside Network

Primesight unveils first 10 D96-sheets in its digital roadside Network

Primesight, one of the UK's largest suppliers of out-of-home (OOH) solutions, is introducing its first ten digital 96-sheet (D96) panels to its digital roadside Network. The new screens, the largest OOH format, join 52 existing ...

Press
​Primesight, MediaCom, Kinetic and Newslink synchronise DOOH and radio in Subway campaign

​Primesight, MediaCom, Kinetic and Newslink synchronise DOOH and radio in Subway campaign

Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway's popular pulled pork sub.The ads, launching today (Tuesday May 10) and running for two ...

Press
Primesight Wins Manchester Airports Group Contract

Primesight Wins Manchester Airports Group Contract

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK ...

Press
PIONEERING STUDY REVEALS OUT OF HOME DRIVES SIGNIFICANT UPLIFT IN SMARTPHONE BRAND ACTION

PIONEERING STUDY REVEALS OUT OF HOME DRIVES SIGNIFICANT UPLIFT IN SMARTPHONE BRAND ACTION

28th April 2016, London: A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.‘OutPerform’ is its first major study ...

Opinion
3 Stars highlight our company culture

3 Stars highlight our company culture

This year, Primesight was accredited the highest possible rating of 3 Stars and positioned as the top-scoring media owner within our category in the Best Companies survey. 2016 is the third year in a row ...

Opinion
Primesight supports Mind Charity’s #TakeOffTheTape campaign

Primesight supports Mind Charity’s #TakeOffTheTape campaign

On March 7th Mind Charity and MEC Manchester launched an ambitious social media campaign aimed at raising awareness of mental health issues and changing the perception of a whole generation towards such problems.Studies show that ...

Press
Primesight takes the stage at Advertising Week Europe with Leadership learnings from the playing-field, the battlefield and the boardroom

Primesight takes the stage at Advertising Week Europe with Leadership learnings from the playing-field, the battlefield and the boardroom

This year Primesight brings to Advertising Week Europe (18-22 April) a discussion in the art of leadership. Whether it’s business, top level sport or face to face combat, leadership is required in abundance in order ...

Press
Outsmart's Outlook on Out of Home

Outsmart's Outlook on Out of Home

2016 will be an important year for Out of Home; the opportunity for it to become the stand out medium of the year. The building blocks have been laid over the last few years with ...

Opinion
Data artists and dead polymaths: the future of media research

Data artists and dead polymaths: the future of media research

At the Future of Media Research conference experts discussed the challenges they face in an era of big data, digital disruption and changing consumer behaviours. Here we present the trends, innovations and creative thinking set ...

Press
CEO Spotlight with Naren Patel

CEO Spotlight with Naren Patel

You started at Primesight as a financial analyst, built to an IPO, saw it sold and then worked to buy it back as a private company. Did you fall in love with outdoor? See it ...

Press
Primesight and Missing People: an ongoing partnership to help reunite hundreds of families in the UK every year

Primesight and Missing People: an ongoing partnership to help reunite hundreds of families in the UK every year

In support of Child Rescue Alert fortnight, Primesight have generously provided Missing People with additional outdoor advertising space.Child Rescue Alert is a national policing tool that sends a message to members of the public within ...

Opinion
Primesight partners with Crimtan adding location-based digital advertising to outdoor offering

Primesight partners with Crimtan adding location-based digital advertising to outdoor offering

London, February 23 2016Crimtan, the dynamic marketing company, has signed a multi-year partnership deal with leading out-of-home (OOH) advertising company, Primesight. Crimtan’s proprietary technology enables Primesight, the first company to partner with Crimtan, to provide ...

Press
FrieslandCampina and Primesight launch first domination out-of-home campaign for Optiwell

FrieslandCampina and Primesight launch first domination out-of-home campaign for Optiwell

London, February 15 2016 FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight, one of ...

Press
Five trends in UK outdoor advertising for 2016

Five trends in UK outdoor advertising for 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the ...

Opinion
Making Space for Digital in the Out-of-Home Industry

Making Space for Digital in the Out-of-Home Industry

The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together ...

Opinion

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