Programmatic for posters

Spend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments of the advertising industry ...

Opinion
Primesight leads a panel discussion on the subject of DOOH in Manchester

Primesight leads a panel discussion on the subject of DOOH in Manchester

Creativity, Context, and Data were the main themes discussed during today’s media seminar @ MediaCityUK accompanied by a set of challenges to be overcome by the industryIn a first regional thought leadership event on the ...

Press

Primesight withdraws from @EyeAirports talks

Primesight was announced as preferred bidder for the airport specialist in July 2015 but has ended discussions following difficulty reaching satisfactory contractual agreements with some of the parties involved.Naren Patel, CEO, Primesight, said: “Despite the ...

Press
Emoji and Advertising - to be or not to be?

Emoji and Advertising - to be or not to be?

by Rubbi Bhogal-Wood Just over a month ago the clever people at Oxford University Press analysed over 60 million words submitted by the children participating in this year's '500 Words' Short Story Writing Competition hosted ...

Opinion
Primesight supports public funded projects with Crowdfunder

Primesight supports public funded projects with Crowdfunder

Primesight has teamed up with Crowdfunder to support public funded projects by offering to cover £10,000 in production costs following the successful #IAmAnImmigrant campaign.Primesight, one of the UK's largest suppliers of OOH solutions, originally partnered ...

Press
Microsoft promotes Windows 10 using Primesight's full digital portfolio

Microsoft promotes Windows 10 using Primesight's full digital portfolio

'Windows 10 delivers a more human way to do,' is the core theme of Microsoft's Windows 10 advertising blitz.The ad campaign will initially go live in six markets - US, UK, France, Japan, Australia and ...

Press
How can we take programmatic advertising outdoor?

How can we take programmatic advertising outdoor?

The conversation around programmatic advertising is endless. Each day brings new best practice guidelines, features detailing the latest tech and trends, and endless forums, panels and debates. However, programmatic in the out-of-home (OOH) industry hasn’t ...

Opinion
Lucozade synchronises digital outdoor ads with radio spots as part of £14m brand revamp

Lucozade synchronises digital outdoor ads with radio spots as part of £14m brand revamp

Lucozade is matching digital outdoor ads with radio spots across the UK as part of the first major push for its Energy brand since it was acquired by Suntory in 2013.Ads for the drink appear ...

Press
Primesight appoints Andy Goldsmith as sales director

Primesight appoints Andy Goldsmith as sales director

Primesight has promoted Andy Goldsmith, the agency Sales Director, to the role of Sales Director.Goldsmith, who has overseen the agency sales team since joining the out-of-home ads supplier at the start of 2014, will now ...

Press

Primesight partners with Talenthouse to invite the global creative community to design #TheUltimateCanvas

Primesight, one of the UK’s leading out-of-home specialists, has partnered with Talenthouse, the creative collaboration platform and community of artists across art, design, fashion, film, photography and music, to offer the world’s creative community the ...

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Lego builds Marvel campaign with Primesight and Posterscope

Lego builds Marvel campaign with Primesight and Posterscope

LEGO is launching an interactive digital out of home campaign across Primesight screens to support its new Marvel Avengers range. The advertising drive, planned by Carat and Posterscope, kicks off on April 23 to coincide ...

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Mini Babybel and Primesight launch interactive cinema campaign for Comic Relief

Mini Babybel and Primesight launch interactive cinema campaign for Comic Relief

Babybel, the UK's number one snacking cheese, is rolling out an interactive campaign across the UK's busiest cinemas in collaboration with Comic Relief's ˜make your face funny for money€™ fundraising initiative.The campaign, planned by OMD ...

Press
Disney advertises in cinema foyers with an interactive game for StarWars Rebels

Disney advertises in cinema foyers with an interactive game for StarWars Rebels

Star Wars Rebels, a new digital interactive game from Disney, is playing in Primesight's cinema foyers across the country in a campaign from Primesight, OMD UK and Talon.Primesight supplied 20 digital 6-sheet screens in the ...

Press
OPI promotes Fifty Shades range with Primesight and OMD UK

OPI promotes Fifty Shades range with Primesight and OMD UK

OPI is promoting a range of limited edition nail lacquers, inspired by Universal Pictures and Focus Features Fifty Shades of Grey, in a cinema campaign across Primesight's digital 6-sheet screens in cinema foyers. The high-impact ...

Press

Primesight grows the Network

Digital investment continues apace and Primesight are proud to announce the expansion of our national digital 48 sheet inventory across the UK.Our national €˜'Network'€™ launched in Q2 last year in response to our clients asking ...

Press
Primesight donates £200,000 in media space to Macmillan Cancer Support

Primesight donates £200,000 in media space to Macmillan Cancer Support

Macmillan Cancer Support's Not Alone campaign is set to benefit from a £200,000 media space donation after out-of-home provider Primesight offered four separate outdoor ad bursts to the charity.Carrying the message 'Cancer can be the ...

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Inspiring the new cultural shift at Primesight

Inspiring the new cultural shift at Primesight

It has been an interesting quarter for Primesight. Along with the usual end of year/ start of next year pressures, we have again reached the time when we'€™ve asked our staff to take part in ...

Opinion
Which party will use outdoor effectively to lead the 2015 election agenda?

Which party will use outdoor effectively to lead the 2015 election agenda?

The recent referendum for Scottish independence was a poster battleground on outdoor sites across the nation.The vote for independence had a wonderful powerful strong slogan, "Vote Yes", while the slogan for staying in the union, ...

Opinion
Triple contract award for Primesight

Triple contract award for Primesight

- Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -- Investment in bus shelter market strengthened with two major contract wins -Primesight one of ...

Press
Primesight brings digital roadside OOH to Leeds

Primesight brings digital roadside OOH to Leeds

As another panel is added to Primesight'€™s Network proposition, Leeds acquires its first digital roadside panel on the 17th November, positioned on Hunslet Road.Located on a main arterial route, the site will be serving the ...

Press
The future of OOH for Brad Insight

The future of OOH for Brad Insight

Out-of-home ad spend is growing steadily and digital is set to double by 2020, but the big breakthrough will come when digital sites extend across the country, according to the Primesight Chief Executive.Out-of-home ad spend ...

Opinion

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