OOH Glossary

OOH Glossary

Primesight is now part of GlobalNew to outdoor advertising? Let our glossary explain it all. Can’t tell your 'OOH' from your 'options'? No idea what 'GRP' stands for? Lost when it comes to the 'in-charge'? You're in ...

New to Outdoor Advertising
Mother's Day

Mother's Day

Primesight is now part of GlobalOur insights into your audience With Mothering Sunday a few weeks away (26th March), it seems it's sons rather than daughters who will be splashing out on the occasion. Indeed, new research ...

Opinion
Your message. Our billboards

Your message. Our billboards

Primesight is now part of GlobalSpecial billboard requests With so many great events behind us (Christmas, the New Year) and a lot more ahead (Mother's Day, St Patrick's Day and Easter are all on the approach) we're ...

New to Outdoor Advertising
Valentine's Day Spending

Valentine's Day Spending

Primesight is now part of GlobalValentine's Day is home to last-minute purchases With 1 in every 2 consumers in the UK spending money for the occasion. People spend on average £41.73 per person – and even more ...

Opinion
​January in Primesight Airports

​January in Primesight Airports

Primesight is now part of GlobalJanuary is typically the time of year when people decide to shake things up and make a change. According to a recent survey, over 50% of life changing decisions are made when ...

Opinion
Bloody Good Publicity

Bloody Good Publicity

Primesight is now part of GlobalThe Nationwide Association of Blood Bikes has been capturing the attention of members of the public across the UK as part of The Drum's #DoItDay. Using the reach of our truly national ...

Press
Dynamic and Real Time Content

Dynamic and Real Time Content

Primesight is now part of GlobalA joined up, systematic approach to dynamic advertising Our Real Time Content Marketing Hub is a joined-up, systematic approach and commitment to delivering dynamic advertising that is managed from inventory, to booking, ...

Press
Holiday Habits

Holiday Habits

Primesight is now part of GlobalBITESIZE CHRISTMAS GIFT INSIGHTS The holiday season is the busiest time of year for retailers and shoppers. On average, people will buy presents for seven recipients, with women nearly twice as likely ...

Opinion
Lucozade: digital amplification

Lucozade: digital amplification

Primesight is now part of GlobalOne of the biggest campaigns of 2015, Lucozade's 'Find Your Flow' targeted a wide audience of 'everyday strivers' using a combination of Radio, TV and OOH. 'Everyday strivers' are people who work ...

Press
Future Dreams on Network

Future Dreams on Network

Primesight is now part of GlobalFuture Dreams live on Network ahead of Breast Cancer Awareness Month The first round of The Ultimate Canvas, which focused on survivorship and life after cancer, had over 400 entries and the ...

Press
Can Primesight do the double?

Can Primesight do the double?

Primesight is now part of GlobalPrimesight has been shortlisted for Outdoor Sales Team of the Year! Following a year of fantastic results and big wins (including the Manchester Airports Group contract) we're looking to do the double ...

Press
Emma Maloney: The Ultimate Canvas artist

Emma Maloney: The Ultimate Canvas artist

Primesight is now part of GlobalPrimesight is pleased to announce the judges from the second round of The Ultimate Canvas have chosen the work of freelance graphic designer, Emma Maloney, to represent Families' Activity Breaks (FAB) across ...

Press
Glasgow Prestwick airport joins Primesight Airports

Glasgow Prestwick airport joins Primesight Airports

Primesight is now part of GlobalGlasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the ...

Press
Specle and Primesight set to revolutionise ad delivery for DOOH

Specle and Primesight set to revolutionise ad delivery for DOOH

Primesight is now part of GlobalIn a first for the out-of-home industry, Primesight, in partnership with leading technology company Specle, is to be the first media owner to offer DOOH (digital out-of-home) advertisers the same certainty and ...

Press
Media Brand of the Year Finalists!

Media Brand of the Year Finalists!

Primesight is now part of GlobalPrimesight have been shortlisted for Media Brand of the Year at the 2016 Media Week Awards. We are pleased to be first-time finalists in this prestigious category, up against stiff competition from ...

Press
NOW TV dominate Waterloo

NOW TV dominate Waterloo

Primesight is now part of GlobalWho doesn't hate being tied into a contract? NOW TV is here to save customers that hassle and chose Primesight's powerful Waterloo Domination site as part of their campaign to promote their ...

Press
Glasgow Subway is back!

Glasgow Subway is back!

Primesight is now part of GlobalGlasgow Subway has reopened after work as part of SPT's £288m modernisation project. The 'Clockwork Orange' as it's affectionately known, is currently undergoing a £288m modernisation plan to upgrade or replace trains, ...

Press
Primesight promotes Martin Firrell's 'All Identity'

Primesight promotes Martin Firrell's 'All Identity'

Primesight is now part of GlobalAs part of the ALL IDENTITY national public artwork campaign, Primesight has partnered with pioneering artist Martin Firrell and media owners Outdoor Plus and Clear Channel, to create a series of thought ...

Press
Matt Teeman – New Managing Director

Matt Teeman – New Managing Director

Primesight is now part of GlobalWe are pleased to announce that Matt Teeman will be joining Primesight as Managing Director. Building on his distinguished career in media, including his most recent post as Commercial Director at Bloomberg ...

Press
adam&eveDDB's Dan Kelly chosen as Future Dreams artist

adam&eveDDB's Dan Kelly chosen as Future Dreams artist

Primesight is now part of GlobalCan you create The Ultimate Canvas? That's the question we put to the creative industries in our Talenthouse-hosted challenge in May. As the results show, artists truly appreciate the power of the ...

Press
JAMESON 360 ACTIVATION CONTRIBUTES 39% SALES UPLIFT

JAMESON 360 ACTIVATION CONTRIBUTES 39% SALES UPLIFT

Primesight is now part of GlobalPernod Ricard Travel Retail Europe has hailed the success of a recent Jameson #BeOriginal360 airport activation, declaring the campaign its “most engaging” in-airport activity to date. Originally published on the AML website, ...

Press

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