Primesight supports Mind Charity’s #TakeOffTheTape campaign

Primesight supports Mind Charity’s #TakeOffTheTape campaign

On March 7th Mind Charity and MEC Manchester launched an ambitious social media campaign aimed at raising awareness of mental health issues and changing the perception of a whole generation towards such problems.Studies show that ...

Press
Primesight takes the stage at Advertising Week Europe with Leadership learnings from the playing-field, the battlefield and the boardroom

Primesight takes the stage at Advertising Week Europe with Leadership learnings from the playing-field, the battlefield and the boardroom

This year Primesight brings to Advertising Week Europe (18-22 April) a discussion in the art of leadership. Whether it’s business, top level sport or face to face combat, leadership is required in abundance in order ...

Press
Outsmart's Outlook on Out of Home

Outsmart's Outlook on Out of Home

2016 will be an important year for Out of Home; the opportunity for it to become the stand out medium of the year. The building blocks have been laid over the last few years with ...

Opinion
Data artists and dead polymaths: the future of media research

Data artists and dead polymaths: the future of media research

At the Future of Media Research conference experts discussed the challenges they face in an era of big data, digital disruption and changing consumer behaviours. Here we present the trends, innovations and creative thinking set ...

Press
CEO Spotlight with Naren Patel

CEO Spotlight with Naren Patel

You started at Primesight as a financial analyst, built to an IPO, saw it sold and then worked to buy it back as a private company. Did you fall in love with outdoor? See it ...

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Primesight and Missing People: an ongoing partnership to help reunite hundreds of families in the UK every year

Primesight and Missing People: an ongoing partnership to help reunite hundreds of families in the UK every year

In support of Child Rescue Alert fortnight, Primesight have generously provided Missing People with additional outdoor advertising space.Child Rescue Alert is a national policing tool that sends a message to members of the public within ...

Opinion
Primesight partners with Crimtan adding location-based digital advertising to outdoor offering

Primesight partners with Crimtan adding location-based digital advertising to outdoor offering

London, February 23 2016Crimtan, the dynamic marketing company, has signed a multi-year partnership deal with leading out-of-home (OOH) advertising company, Primesight. Crimtan’s proprietary technology enables Primesight, the first company to partner with Crimtan, to provide ...

Press
FrieslandCampina and Primesight launch first domination out-of-home campaign for Optiwell

FrieslandCampina and Primesight launch first domination out-of-home campaign for Optiwell

London, February 15 2016 FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight, one of ...

Press
Five trends in UK outdoor advertising for 2016

Five trends in UK outdoor advertising for 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the ...

Opinion
Making Space for Digital in the Out-of-Home Industry

Making Space for Digital in the Out-of-Home Industry

The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together ...

Opinion
Primesight Converts Digital Displays to BroadSign

Primesight Converts Digital Displays to BroadSign

London, February 4 2016BroadSign selected for delivery of dynamic content and proof of digital performance capabilities.Primesight, one of the United Kingdom's largest suppliers of OOH solutions, is converting its portfolio of digital displays to the ...

Press
Primesight strengthens award-winning sales team

Primesight strengthens award-winning sales team

London, February 3 2016In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to Head of ...

Press
Primesight supports BT Sport Relief Challenges: Jo Brand’s Hell of a Walk

Primesight supports BT Sport Relief Challenges: Jo Brand’s Hell of a Walk

London, January 22 2016Primesight is supporting comedienne Jo Brand as she undertakes her BT Sport Relief Challenges: Jo Brand’s Hell of a Walk, by sharing live tweets via its digital Network of roadside billboards as ...

Press
The Movies Edition

The Movies Edition

At this time of year our Prime News is all about the movies. The Awards Season is looming and cinemas are chock-full of the year’s best films. It’s the best time of year to catch ...

Opinion
PHASE ONE OF GATWICK’S £1 BILLION INVESTMENT PROGRAMME TAKES-OFF IN NORTH TERMINAL

PHASE ONE OF GATWICK’S £1 BILLION INVESTMENT PROGRAMME TAKES-OFF IN NORTH TERMINAL

Originally published on the AML website, this article was amended in January 2017 after Primesight's 2016 acquisition of AML. Newly created 8,000sqm departures level opening to passengers early October World’s largest self-service bag drop opens ...

Press
Moroccan National Tourist Office launches first digital out-of-home campaign with Primesight

Moroccan National Tourist Office launches first digital out-of-home campaign with Primesight

London, December 21 2015The Moroccan National Tourist Office is launching its first-ever digital out-of-home (DOOH) campaign with Primesight. The MuchMorocco campaign is leveraging ‘Network’, Primesight’s industry-leading portfolio of digital roadside 48-sheets, and digital posters in ...

Press
Lucozade Find Your Flow makes the top ten Outdoor campaign list

Lucozade Find Your Flow makes the top ten Outdoor campaign list

This year we teamed up with Lucozade to match digital outdoor ads with radio spots across the UK.Ads appeared on Primesight’s new 48-sheet network in tandem with radio spots hosted on GTN stations such as ...

Press
Primesight celebrates landmark digital network with national Christmas competition

Primesight celebrates landmark digital network with national Christmas competition

London, December 7 2015Primesight is launching a festive competition to celebrate the expansion of its industry-leading network of digital roadside 48-sheets, which reaches 50 this week, making it the UK’s broadest-reaching digital out-of-home (DOOH) network ...

Press
Tuning into beacons

Tuning into beacons

New developments enable more location-based engagementWe have heard of them, think we understand them, but we are very unlikely to have interacted with them. The beacon feels as if it should be one of those ...

Opinion
Primesight and Quividi experiment reveals what the industry did last Huddle

Primesight and Quividi experiment reveals what the industry did last Huddle

Primesight has partnered with Quividi to launch the latest iteration of its video analytic software for the first time in a live environment in an experiment conducted at this year’s Mindshare Huddle.The experiment, ‘I Know ...

Press
OUTSMART launches to celebrate the golden age of out-of-home

OUTSMART launches to celebrate the golden age of out-of-home

London, 24 September, 2015: Outsmart, the new marketing body for the Out of Home (OOH) industry launches today.Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire ...

Press

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