Dynamic and Real Time Content

Dynamic and Real Time Content

A joined up, systematic approach to dynamic advertisingOur Real Time Content Marketing Hub is a joined-up, systematic approach and commitment to delivering dynamic advertising that is managed from inventory, to booking, to pricing and live ...

Press
Holiday Habits

Holiday Habits

BITESIZE CHRISTMAS GIFT INSIGHTS The holiday season is the busiest time of year for retailers and shoppers. On average, people will buy presents for seven recipients, with women nearly twice as likely to exceed this ...

Opinion
Lucozade: digital amplification

Lucozade: digital amplification

One of the biggest campaigns of 2015, Lucozade's 'Find Your Flow' targeted a wide audience of 'everyday strivers' using a combination of Radio, TV and OOH. 'Everyday strivers' are people who work hard, play hard ...

Press
Future Dreams on Network

Future Dreams on Network

Future Dreams live on Network ahead of Breast Cancer Awareness Month The first round of The Ultimate Canvas, which focused on survivorship and life after cancer, had over 400 entries and the winning creative, 'Cancer ...

Press
Can Primesight do the double?

Can Primesight do the double?

Primesight has been shortlisted for Outdoor Sales Team of the Year! Following a year of fantastic results and big wins (including the Manchester Airports Group contract) we're looking to do the double and beat last ...

Press
Emma Maloney: The Ultimate Canvas artist

Emma Maloney: The Ultimate Canvas artist

Primesight is pleased to announce the judges from the second round of The Ultimate Canvas have chosen the work of freelance graphic designer, Emma Maloney, to represent Families' Activity Breaks (FAB) across 50 premium sites ...

Press
Glasgow Prestwick airport joins Primesight Airports

Glasgow Prestwick airport joins Primesight Airports

Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group ...

Press
Specle and Primesight set to revolutionise ad delivery for DOOH

Specle and Primesight set to revolutionise ad delivery for DOOH

In a first for the out-of-home industry, Primesight, in partnership with leading technology company Specle, is to be the first media owner to offer DOOH (digital out-of-home) advertisers the same certainty and security of ad ...

Press
Media Brand of the Year Finalists!

Media Brand of the Year Finalists!

Primesight have been shortlisted for Media Brand of the Year at the 2016 Media Week Awards. We are pleased to be first-time finalists in this prestigious category, up against stiff competition from the likes of ...

Press
NOW TV dominate Waterloo

NOW TV dominate Waterloo

Who doesn't hate being tied into a contract? NOW TV is here to save customers that hassle and chose Primesight's powerful Waterloo Domination site as part of their campaign to promote their latest NOW TV ...

Press
Glasgow Subway is back!

Glasgow Subway is back!

Glasgow Subway has reopened after work as part of SPT's £288m modernisation project. The 'Clockwork Orange' as it's affectionately known, is currently undergoing a £288m modernisation plan to upgrade or replace trains, signalling, platforms and ...

Press
Primesight promotes Martin Firrell's 'All Identity'

Primesight promotes Martin Firrell's 'All Identity'

As part of the ALL IDENTITY national public artwork campaign, Primesight has partnered with pioneering artist Martin Firrell and media owners Outdoor Plus and Clear Channel, to create a series of thought provoking and inspiring ...

Press
Matt Teeman – New Managing Director

Matt Teeman – New Managing Director

We are pleased to announce that Matt Teeman will be joining Primesight as Managing Director. Building on his distinguished career in media, including his most recent post as Commercial Director at Bloomberg and stints at ...

Press
adam&eveDDB's Dan Kelly chosen as Future Dreams artist

adam&eveDDB's Dan Kelly chosen as Future Dreams artist

Can you create The Ultimate Canvas?That's the question we put to the creative industries in our Talenthouse-hosted challenge in May. As the results show, artists truly appreciate the power of the billboard. Cancer Erasers by ...

Press
JAMESON 360 ACTIVATION CONTRIBUTES 39% SALES UPLIFT

JAMESON 360 ACTIVATION CONTRIBUTES 39% SALES UPLIFT

Pernod Ricard Travel Retail Europe has hailed the success of a recent Jameson #BeOriginal360 airport activation, declaring the campaign its “most engaging” in-airport activity to date. Originally published on the AML website, this article was ...

Press
Smart Airports Will Become the Hub of Brand Experience

Smart Airports Will Become the Hub of Brand Experience

We can now binge watch an entire TV series the instant it’s released, book taxis within minutes and order our favourite meals the moment the hunger craving sets in. Amongst all this disruption, airports are ...

Opinion
Robinsons and Wimbledon dominate Waterloo

Robinsons and Wimbledon dominate Waterloo

Britvic's Robinsons Wimbledon campaign is dominating Waterloo with Primesight. Britvic has collaborated with M/SIX and Kinetic to transform the area around London's Waterloo station in time for Wimbledon, part of a campaign marking the 81st ...

Press
(I lied about being) The Outdoor Type

(I lied about being) The Outdoor Type

Hopefully the slightly cryptic – and more-than-slightly tenuous – title of this post will lead you to seek out the song of the same name (by Australian band Smudge). Then again, perhaps you’re not really ...

Opinion
​The Waterloo Domination gets digital with The Nice Guys

​The Waterloo Domination gets digital with The Nice Guys

With our launch partners Posterscope, Target and ICON Films, May saw the addition of a Digital 48-sheet to the Primesight Waterloo Domination. Already delivering over 9 million impacts over a 2 weeks period, reaching 800,000 ...

Press
Two Golds at the Arqiva Awards - Lucozade 'Find Your Flow'

Two Golds at the Arqiva Awards - Lucozade 'Find Your Flow'

The Lucozade 'Find Your Flow' campaign, has just won the Gold National Sales Award for Primesight and our partners GTN, as well as the Gold Most Effective Agency Case Study (sponsored by Ipsos Mori) for ...

Press
BROADSIGN INTERNATIONAL, LLC SELECTED TO POWER AIRPORT MEDIA DOOH DISPLAYS IN THE UNITED KINGDOM

BROADSIGN INTERNATIONAL, LLC SELECTED TO POWER AIRPORT MEDIA DOOH DISPLAYS IN THE UNITED KINGDOM

London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually.Originally published on the AML website, this article was amended in January 2017 after Primesight's 2016 acquisition of AML.BroadSign International, LLC's ...

Press

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