Naren Patel on BBC Business Live

Naren Patel on BBC Business Live

Starting 2017 as we mean to go on With the development of our airport portfolio, the joint venture launch of LinkUK and further rollout of Network, 2017 is going to be a big year for ...

Press
The World's Most Popular Wishes

The World's Most Popular Wishes

The Wish: 99 wishes on 99 covers Crowdwish, an anonymous social network which aims to bring to life the world's hopes, dreams and aspirations, is partnering with Primesight to promote The Wish. The book, published ...

Press
Primesight takes cinema ‘gold spot’ advertising into the foyer with Lego

Primesight takes cinema ‘gold spot’ advertising into the foyer with Lego

Lego has become the first client to capitalise on Primesight’s new 'Primespot' technology Primespot takes the traditional 'gold spot' advertising seen on-screen before a film into the cinema foyer, maximising exposure to the target audience. ...

Press
Wrap 2016: 10 of the year's most popular stories

Wrap 2016: 10 of the year's most popular stories

From our MAG contract win to acquiring Airport Media Ltd, great award wins to a new MD, 2016 has been a big year for Primesight. And it's safe to say that no news was bigger ...

Press
​Five out-of-home advertising trends for 2017

​Five out-of-home advertising trends for 2017

By the time we reach the end of 2016, out-of-home (OOH) spend is projected to have grown by 4.2% and will rise by 3.8% in 2017. This has been driven by digital spend forecasts of ...

Opinion
Smart choices

Smart choices

Embracing mobile technology at airports could increase revenues and benefit passengers and staff, but there are challenges, particularly around the sharing of data, writes Flight Airline Business' Gillian Jenner Not so long ago, flying for ...

Opinion
Pets at Home and All Identity Win at DailyDOOH Gala Awards!

Pets at Home and All Identity Win at DailyDOOH Gala Awards!

Best Interactive Campaign and Best DOOH CampaignWe're pleased to announce that Primesight's cinema D6 work with Pets at Home won Best Interactive Campaign at this year's DailyDOOH Gala Awards, celebrating the finest in digital OOH. ...

Press
'Rogue One: A Star Wars Story' lands at Gatwick

'Rogue One: A Star Wars Story' lands at Gatwick

Immersing passengers in an intergalactic experience In an exclusive media collaboration with World Duty Free and Disney UK, Primesight are bringing an experiential campaign to both the North and South terminals to promote the launch ...

Press
Smart cities – the future is already here

Smart cities – the future is already here

The social landscape is changing and there is no question that doing good is necessary for brands’ survival.At least that was the verdict from "Brands in Smart Cities – Get Good or Die Trying" hosted ...

Opinion
Cinemas: Taking Lego to New Dimensions

Cinemas: Taking Lego to New Dimensions

WBIE, PHD UK and Kinetic partner to promote the latest Lego range Warner Bros Interactive Entertainment, working with PHD UK and Kinetic booked an interactive campaign across 10 key cinema D6 locations. The campaign is ...

Press
Jameson #BeOriginal360 at COOH Awards

Jameson #BeOriginal360 at COOH Awards

Best Experiential/Ambient Campaign Finalist! Taking place at London Gatwick Airport, this bespoke installation gave travellers access to a 360° photo booth where they were challenged to take the best "original" passport photo. Those who took ...

Press
Outdoor Sales Team of the Year

Outdoor Sales Team of the Year

Primesight has won for the second year running! 2015 was Primesight’s best ever year. Until now. In a year that saw Primesight scoop Media Brand of the Year at the Media Week Awards, the team ...

Press
A Colour A Day from Jeep Renegade

A Colour A Day from Jeep Renegade

In a first for Network, Jeep is using bespoke daily copy to target consumers on the go Jeep's Renegade is live on Network with a tailored message for each day of the week. A great ...

Press
Hyundai Fandome Up For Best Digital Out of Home Campaign

Hyundai Fandome Up For Best Digital Out of Home Campaign

Primesight has four finalists at the DailyDOOH Gala AwardsWe're pleased to announce that Primesight's work for Hyundai with Havas and Innocean has been shortlisted for Best Digital Out of Home Campaign at the 2016 DailyDOOH ...

Press
Making Out of Home Relevant to Millennials

Making Out of Home Relevant to Millennials

Millennials. The advertising world’s favourite word at the moment. People are doing a lot of shouting about it but when you start to scratch the surface, it can be quite a misleading term. As Dean ...

Opinion
Free Ultrafast Wi-Fi Coming to London

Free Ultrafast Wi-Fi Coming to London

Free ultrafast Wi-Fi, mobile charging, calls and local information coming to the capital.LinkUK from BT, supported by digital advertising, will roll out across the capital next year Rollout marks the next evolution of BT’s public ...

Press
Media Brand of the Year!

Media Brand of the Year!

Primesight wins big at Media Week AwardsUp against stiff competition from Vice, Facebook, Instagram, itv and Exterion, last night's award ceremony at Grosvenor House brought an incredible win for Primesight. We showed the judges exceptional ...

Press
Primesight acquires Airport Media

Primesight acquires Airport Media

Primesight has acquired Airport Media Ltd.The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports. Primesight will now be in a ...

Press
OOH: brand building or activation?

OOH: brand building or activation?

OOH builds awareness, offers relevance and enhances trust, writes Mungo Knott, our marketing and insight director. In 1889, England (or more precisely Selly Oak) was leading the world in the development of mass communication brand ...

Opinion
Long live the small business

Long live the small business

"If you think you’re too small to have an impact, try going to bed with a mosquito." - Anita Roddick Originally an African proverb, Anita Roddick, founder of The Body Shop had this on her ...

New to Outdoor Advertising
March’s Campaigns of the Month

March’s Campaigns of the Month

A diverse monthFood, drink, films and groceriesAs promised in February's edition of our monthly round-up, we're renaming this to Campaigns of the Month because we don’t want any of our favourites to feel left out. ...

Opinion

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