BT advertising contract live in Northern Ireland

Primesight are thrilled to announce that the BT advertising contract in Northern Ireland has gone live today. With over 1,100 payphones and 220 BT6 faces, the inclusion of Northern Ireland into the rest of the ...

Press
Primesight proudly supporting Come Out for LGBT

Primesight proudly supporting Come Out for LGBT

A decade on from 'Some People Are Gay Get Over It' Stonewall have today launched a new slogan encouraging passive allies to 'come out' in support of the LGBT community in the face of a ...

Press

InLinkUK: Deliveroo deliver contextually relevant copy

One of the first summer InLink roll-out partnerships Following hot on the heels of O2 and Coca-Cola Deliveroo is the latest to grab one of Primesight's exclusive InLink roll-out partnerships. For three weeks from the ...

Press
Getting ready for Primesight's 2017 staff conference

Getting ready for Primesight's 2017 staff conference

Our charity challenge With the annual Primesight conference taking place in September, a company meeting was held to inform us all that we would be required to split into groups and create a response to ...

Opinion

Kia launch radio synching campaign

On digital 48-sheets nationwide In association with Adcity, Flux and Primesight, Kia have just launched the first fully automated digital OOH and radio syncing campaign, building on the success of the award-winning Lucozade campaign of ...

Press
SummerSOwhite live

SummerSOwhite live

Across Primesight's digital billboards over the bank holiday weekend Following the success of this year's #EasterSOwhite, Primesight is pleased to once again be showcasing work from the #SoWhiteProject. The work will be live this weekend ...

Press

Public Artist Martin Firrell marks the 50th Anniversary of the 1967 Sexual Offences Act

With a digital billboard takeover and a series of interventions across England and Wales On 27th July 1967, The Sexual Offences Act made it possible for gay and bisexual men in England and Wales to ...

Press
Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

OOH and mobile advertising: the perfect combination Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people ...

Press

Primesight announces raft of senior promotions

We have today announced a number of role promotions within the leadership and senior management team of the business Mungo Knott, the current Marketing and Insight Director, has been appointed to the new role of ...

Press

Audi latest to snap up Primespot in Spiderman takeover

Primesight's third beacons campaign has just gone live Audi are maximising the effect of their Marvel collaboration with Tony Stark (Iron Man’s car of choice) by serving a bespoke piece of video content of Peter ...

Press

Primesight is #1 in billboards

Cemented by our reappointment by Network Rail The UK's biggest roadside outdoor contract Announced today in trade publications including Campaign, The Drum and Mediatel, Primesight is pleased to have retained the Network Rail contract for ...

Press
Primesight Airports heat up for summer growth

Primesight Airports heat up for summer growth

Primesight’s airport portfolio is experiencing a growth in passenger numbers ahead of the great summer getaway*. Manchester Airport saw 12% growth in May with 2.5 million passengers added as a host of new routes took ...

Opinion
Bold and colourful - the latest Waterloo Domination from Savsé

Bold and colourful - the latest Waterloo Domination from Savsé

A nationwide campaign, telling commuters: Be Savvy, Drink Savsé With Primesight’s billboard estate offering advertisers the broadest nationwide reach of any outdoor media owner, Savsé knew exactly where to turn for their latest marketing campaign. ...

Press
Launching in Campaign today: a Poster Tracker for the industry

Launching in Campaign today: a Poster Tracker for the industry

In today's print edition of Campaign, Primesight has launched a run-down of the most seen OOH campaigns nationwide. We sat down with our research and marketing teams to answer the most pressing questions on Poster ...

Press
FREE ULTRAFAST WI-FI, PHONE CALLS AND  DIGITAL SERVICES LAUNCH IN LONDON

FREE ULTRAFAST WI-FI, PHONE CALLS AND DIGITAL SERVICES LAUNCH IN LONDON

InLink from BT: Innovative digital street units to replace payphones New digital street units providing ultrafast speeds of up to one gigabit per second (1Gbps) to Londoners - the UK’s fastest free public Wi-Fi service ...

Press
Primesight launches PILOT - a unique tool to improve flexibility of buying OOH

Primesight launches PILOT - a unique tool to improve flexibility of buying OOH

Pilot is the first of its kind in OOH It will let brands buy using 'Share of Time' metric Primesight is proud to announce the launch our new ad sales navigational tool, PILOT. In a ...

Press
Book publisher Bonnier Zaffre launch inaugural beacons campaign for 'Exile'

Book publisher Bonnier Zaffre launch inaugural beacons campaign for 'Exile'

As Proxama and Primesight expand proximity network into airportsPresenz continues to expand under Primesight and Proxama's partnership, just recently placing the latest beacon proximity technology in two major UK airports. The inaugural campaign promoting book ...

Press
Buying OOH like never before

Buying OOH like never before

PILOT launches to the marketMatt Teeman, MD, Primesight 2017 has been widely reported in the industry press as the year the programmatic juggernaut rolled into the OOH sector. With digital panels expected to account for ...

Opinion
A Time of Revolution

A Time of Revolution

OOH must earn its place as a core media buy Primesight’s Rubbi Bhogal-Wood shares her thoughts on this year’s FEPE Congress A Time of Revolution was a bold title to lead the 58th FEPE congress ...

Opinion
Creativepool partners with Primesight to disrupt the creative market

Creativepool partners with Primesight to disrupt the creative market

With the launch of studiocrowd Primesight has partnered with Creativepool to amplify the launch of their expertly curated and fully managed crowdsourcing platform, studiocrowd. As our Make an Impression initiative, and recent coverage of our ...

Press
Can out-of-home ever regain its glory days?

Can out-of-home ever regain its glory days?

Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today’s, they asked where its future lies. Eleanor Kahn listened in.Primesight, Talenthouse and Campaign devised the 'Make an Impression ...

Opinion

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