Public Artist Martin Firrell marks the 50th Anniversary of the 1967 Sexual Offences Act

With a digital billboard takeover and a series of interventions across England and Wales On 27th July 1967, The Sexual Offences Act made it possible for gay and bisexual men in England and Wales to ...

Press
Ford first brand to take advantage of Primesight and RadiumOne collaboration

Ford first brand to take advantage of Primesight and RadiumOne collaboration

OOH and mobile advertising: the perfect combination Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people ...

Press

Primesight announces raft of senior promotions

We have today announced a number of role promotions within the leadership and senior management team of the business Mungo Knott, the current Marketing and Insight Director, has been appointed to the new role of ...

Press

Audi latest to snap up Primespot in Spiderman takeover

Primesight's third beacons campaign has just gone live Audi are maximising the effect of their Marvel collaboration with Tony Stark (Iron Man’s car of choice) by serving a bespoke piece of video content of Peter ...

Press

Primesight is #1 in billboards

Cemented by our reappointment by Network Rail The UK's biggest roadside outdoor contract Announced today in trade publications including Campaign, The Drum and Mediatel, Primesight is pleased to have retained the Network Rail contract for ...

Press
Primesight Airports heat up for summer growth

Primesight Airports heat up for summer growth

Primesight’s airport portfolio is experiencing a growth in passenger numbers ahead of the great summer getaway*. Manchester Airport saw 12% growth in May with 2.5 million passengers added as a host of new routes took ...

Opinion
Bold and colourful - the latest Waterloo Domination from Savsé

Bold and colourful - the latest Waterloo Domination from Savsé

A nationwide campaign, telling commuters: Be Savvy, Drink Savsé With Primesight’s billboard estate offering advertisers the broadest nationwide reach of any outdoor media owner, Savsé knew exactly where to turn for their latest marketing campaign. ...

Press
Launching in Campaign today: a Poster Tracker for the industry

Launching in Campaign today: a Poster Tracker for the industry

In today's print edition of Campaign, Primesight has launched a run-down of the most seen OOH campaigns nationwide. We sat down with our research and marketing teams to answer the most pressing questions on Poster ...

Press
FREE ULTRAFAST WI-FI, PHONE CALLS AND  DIGITAL SERVICES LAUNCH IN LONDON

FREE ULTRAFAST WI-FI, PHONE CALLS AND DIGITAL SERVICES LAUNCH IN LONDON

InLink from BT: Innovative digital street units to replace payphones New digital street units providing ultrafast speeds of up to one gigabit per second (1Gbps) to Londoners - the UK’s fastest free public Wi-Fi service ...

Press
Primesight launches PILOT - a unique tool to improve flexibility of buying OOH

Primesight launches PILOT - a unique tool to improve flexibility of buying OOH

Pilot is the first of its kind in OOH It will let brands buy using 'Share of Time' metric Primesight is proud to announce the launch our new ad sales navigational tool, PILOT. In a ...

Press
Book publisher Bonnier Zaffre launch inaugural beacons campaign for 'Exile'

Book publisher Bonnier Zaffre launch inaugural beacons campaign for 'Exile'

As Proxama and Primesight expand proximity network into airportsPresenz continues to expand under Primesight and Proxama's partnership, just recently placing the latest beacon proximity technology in two major UK airports. The inaugural campaign promoting book ...

Press
Buying OOH like never before

Buying OOH like never before

PILOT launches to the marketMatt Teeman, MD, Primesight 2017 has been widely reported in the industry press as the year the programmatic juggernaut rolled into the OOH sector. With digital panels expected to account for ...

Opinion
A Time of Revolution

A Time of Revolution

OOH must earn its place as a core media buy Primesight’s Rubbi Bhogal-Wood shares her thoughts on this year’s FEPE Congress A Time of Revolution was a bold title to lead the 58th FEPE congress ...

Opinion
Creativepool partners with Primesight to disrupt the creative market

Creativepool partners with Primesight to disrupt the creative market

With the launch of studiocrowd Primesight has partnered with Creativepool to amplify the launch of their expertly curated and fully managed crowdsourcing platform, studiocrowd. As our Make an Impression initiative, and recent coverage of our ...

Press
Can out-of-home ever regain its glory days?

Can out-of-home ever regain its glory days?

Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today’s, they asked where its future lies. Eleanor Kahn listened in.Primesight, Talenthouse and Campaign devised the 'Make an Impression ...

Opinion
May's Campaigns of the Month

May's Campaigns of the Month

Celebrating cars, beers and PSA billboardsWhat a month it’s been! Hyundai’s Santa Fe Endurance launched with the first ever three-screen campaign, Carlsberg presented their radical rebranding with a beautiful nationwide OOH campaign and The Body ...

Opinion
How to find the best images for your next billboard campaign

How to find the best images for your next billboard campaign

Images worthy of your brandFor SMEs working without an agency it can be hard to find good quality imagery that truly reflects the high standards you're delivering everywhere else in your business. And the images ...

New to Outdoor Advertising
Hyundai grab media first with three-screen campaign

Hyundai grab media first with three-screen campaign

Limited edition Santa Fe Endurance first to take advantage of connected, nationwide reach with beacon, on-screen and cinema foyer campaign Hyundai's latest limited edition model has hit the UK in time to commemorate the centenary ...

Press
Wacl Future Leaders Award

Wacl Future Leaders Award

Congratulations Jenny Douglass! We're pleased to announce that Primesight's Operations Manager, Jenny Douglass - who has been with us for almost four years - is one of the proud winners of 2017's Wacl Future Leaders ...

Press
​Why outdoor advertising will work for your restaurant

​Why outdoor advertising will work for your restaurant

Out-of-home (OOH) advertising is perfect for grabbing people’s attention when they’re at their most persuadable. That’s why big brands like Subway and McDonald’s choose to book campaigns year-round, promoting their latest offers and new menu ...

New to Outdoor Advertising
Digital Cinema Media extends Primesight contract for sixth year

Digital Cinema Media extends Primesight contract for sixth year

Primesight owns the broadest reaching Out of Home advertising estateAnnounced today in Campaign: we have has renewed ourcontract with Digital Cinema Media (DCM) forits cinema foyer advertising.The contract, which has been held since 2012, will ...

Press

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