Vita Coco refreshes the streets of London with phone kiosk special builds

Vita Coco refreshes the streets of London with phone kiosk special builds

#ImpossibleToHate at five special locations around the capital Popping up in St Paul’s, Westminster, Holborn, Aldgate and Clapham from today, Londoners will be surprised by three-metre tall Vita Coco drink cartons taking over the streets ...

Press
Positivity and Impulse Drive Purchasing Behaviours in Airports

Positivity and Impulse Drive Purchasing Behaviours in Airports

On holiday we tend to behave a little differently to how we would in our everyday lives. We eat like we’re trying to move up a waist size, spend half the day wearing practically nothing ...

Airports
Ketel One Vodka blossoms at Primesight’s Waterloo Domination site

Ketel One Vodka blossoms at Primesight’s Waterloo Domination site

Diageo launches botanical-themed campaign blooming in time for the Chelsea Flower Show With spring in full swing Diageo has launched a two-week domination campaign booked at Primesight’s Waterloo site. Live in the run-up to the ...

Press
The watch has ended but the thank yous have begun — Sky launches Game of Thrones ‘Thank you’ message on Primesight’s digital network

The watch has ended but the thank yous have begun — Sky launches Game of Thrones ‘Thank you’ message on Primesight’s digital network

Thanking fans for following Game of Thrones, Sky brings gratitude to Primesight’s inventory Sky has launched a new ‘Thank you’ campaign for fans of the eight-season show across Primesight’s large format digital network. With the ...

Press
Primesight launches The Luxury Edit from InLink exclusively in Kensington & Chelsea

Primesight launches The Luxury Edit from InLink exclusively in Kensington & Chelsea

13 dedicated screens for luxury brands launch in the Royal Borough Primesight today officially unveils The Luxury Edit from InLink, with thirteen state-of-the-art digital screens located in prime retail areas in London’s most affluent and ...

Event
Nintendo powers Pikachu in cinema foyers as he stars on the big screen

Nintendo powers Pikachu in cinema foyers as he stars on the big screen

Pikachu electrifies Pokémon fans and game lovers across UK cinemas With the release of Detective Pikachu hitting cinema screens from Friday 10th May, Nintendo is launching a contextually driven campaign for its latest game across ...

Press
We're All Flying High

We're All Flying High

Data is the new oil. The year of the mobile. Content is king. Media is awash with wanky buzzwords; we love to prophesise about the next BIG thing. Over the last few years, the words ...

Airports
Corona's Wave of Waste Old Street Domination wins Creative Classic Award at the 2019 FEPE Gala Awards

Corona's Wave of Waste Old Street Domination wins Creative Classic Award at the 2019 FEPE Gala Awards

Award-winning special build wins new worldwide recognition Primesight is pleased to announce that Corona's 'Wave of Waste' has been recognised by FEPE, the global outdoor advertising body, with the Creative Classic Award at 2019’s awards ...

Press
Staying On Top With Savvy Travellers

Staying On Top With Savvy Travellers

Savvy Travellers are 19% of the Primesight Airports audience. They arrive early, browse the airport and feel relaxed Being well-organised can get your far in this life. As a result, you’ll probably have a better ...

Airports
Getting to Know the No-Frills Flyers

Getting to Know the No-Frills Flyers

10% of the Primesight Airports audience. No-Frills Flyers are lower-income budget travellers who mainly travel with friends and family When pulling together our airport segmentation research we naturally thought carefully before naming each group and ...

Airports
Holidaying With Pools, Packages & Prosecco

Holidaying With Pools, Packages & Prosecco

12% of the Primesight Airports audience. These middle-class women value their holidays with both friends and family For the majority of people reading this, either at work or with your face in someone’s armpit on ...

Airports
Climbing High With On The Up

Climbing High With On The Up

14% of the Primesight Airports audience—career-climbing, middle-class professionals enjoying multiple flights a year Our ‘On the Up’ segment is an aspirational bunch and one that is essential when highlighting the benefits of airport advertising. They ...

Airports
Deep Heat Marathon Takeover

Deep Heat Marathon Takeover

The UK’s No.1 selling heat brand launches one-day tactical, contextual campaign along the marathon route  Long the post-workout hero of many an athlete, Deep Heat has taken over the whole of April with a runner-targeted ...

Event

Primesight supports Outsmart’s new ‘Get Smart, Outside’ healthy living campaigns

Primesight supports Outsmart’s new ‘Get Smart, Outside’ healthy living campaigns  Outdoor advertising media owners to provide up to £15m of space a year to healthy living campaigns • Trade body, Outsmart launches ‘Get Smart, Outside’ ...

Press
Flying High with the High Flyers

Flying High with the High Flyers

27% of the Primesight Airport audience. High Flyers are high-level executives making multiple visits through airports throughout the year I think it’s safe to say that gone are the days when the term ‘Business Passenger’ ...

Airports
An Intro to Labels & Long-Haul

An Intro to Labels & Long-Haul

7% of the Primesight Airport audience. They arrive very early to give them enough time to browse in every shop Let me start by putting all my cards on the table: I’m a man and ...

Airports
A Look at Premium Professionals

A Look at Premium Professionals

11% of the Primesight Airports audience. They're high-end consumers looking for quality products and experiences When Primesight and Kinetic first released our seven airport segments I instinctively set about finding which one I was most ...

Airports
Stansted Express are empowering travellers with a smart, hyper-contextual Digital Out of Home campaign

Stansted Express are empowering travellers with a smart, hyper-contextual Digital Out of Home campaign

Clever digital Out of Home ads at London Stansted Airport are enabling travellers to make quick-fire judgements on the quickest route into Central London Live at Stansted Airport, one of the 10 airports in Primesight's ...

Press
GLOBAL’S ACQUISITION OF EXTERION MEDIA APPROVED BY CMA

GLOBAL’S ACQUISITION OF EXTERION MEDIA APPROVED BY CMA

ENABLING GLOBAL’S SIGNIFICANT MOVE INTO OUTDOOR ADVERTISING The Competition and Markets Authority (CMA) has today approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global to move forward ...

Press
National Express launch dynamic DOOH campaign speaking to passengers in multiple languages in Primesight airport

National Express launch dynamic DOOH campaign speaking to passengers in multiple languages in Primesight airport

National Express deploy dynamic digital out-of-home advertising to talk to European arrivals in ten different languages at London Stansted Airport A dynamic campaign with a multi-lingual message that speaks to the masses With a wide ...

Press
CAMDENITES PREDICT ROYAL BABY WILL BE GIRL NAMED OLIVIA

CAMDENITES PREDICT ROYAL BABY WILL BE GIRL NAMED OLIVIA

Poll from InLinkUK released to coincide with launch of emoji voting on community InLink tablets To celebrate the impending birth of Meghan and Harry’s baby this month, InLinkUK has commissioned a poll of UK residents ...

Press

Page 1 of 14