On holiday we tend to behave a little differently to how we would in our everyday lives. We eat like we’re trying to move up a waist size, spend half the day wearing practically nothing ...
Diageo launches botanical-themed campaign blooming in time for the Chelsea Flower Show With spring in full swing Diageo has launched a two-week domination campaign booked at Primesight’s Waterloo site. Live in the run-up to the ...
Thanking fans for following Game of Thrones, Sky brings gratitude to Primesight’s inventory Sky has launched a new ‘Thank you’ campaign for fans of the eight-season show across Primesight’s large format digital network. With the ...
13 dedicated screens for luxury brands launch in the Royal Borough Primesight today officially unveils The Luxury Edit from InLink, with thirteen state-of-the-art digital screens located in prime retail areas in London’s most affluent and ...
Pikachu electrifies Pokémon fans and game lovers across UK cinemas With the release of Detective Pikachu hitting cinema screens from Friday 10th May, Nintendo is launching a contextually driven campaign for its latest game across ...
Data is the new oil. The year of the mobile. Content is king. Media is awash with wanky buzzwords; we love to prophesise about the next BIG thing. Over the last few years, the words ...
Award-winning special build wins new worldwide recognition Primesight is pleased to announce that Corona's 'Wave of Waste' has been recognised by FEPE, the global outdoor advertising body, with the Creative Classic Award at 2019’s awards ...
Savvy Travellers are 19% of the Primesight Airports audience. They arrive early, browse the airport and feel relaxed Being well-organised can get your far in this life. As a result, you’ll probably have a better ...
10% of the Primesight Airports audience. No-Frills Flyers are lower-income budget travellers who mainly travel with friends and family When pulling together our airport segmentation research we naturally thought carefully before naming each group and ...
12% of the Primesight Airports audience. These middle-class women value their holidays with both friends and family For the majority of people reading this, either at work or with your face in someone’s armpit on ...
14% of the Primesight Airports audience—career-climbing, middle-class professionals enjoying multiple flights a year Our ‘On the Up’ segment is an aspirational bunch and one that is essential when highlighting the benefits of airport advertising. They ...
The UK’s No.1 selling heat brand launches one-day tactical, contextual campaign along the marathon route Long the post-workout hero of many an athlete, Deep Heat has taken over the whole of April with a runner-targeted ...
Primesight supports Outsmart’s new ‘Get Smart, Outside’ healthy living campaigns Outdoor advertising media owners to provide up to £15m of space a year to healthy living campaigns • Trade body, Outsmart launches ‘Get Smart, Outside’ ...
27% of the Primesight Airport audience. High Flyers are high-level executives making multiple visits through airports throughout the year I think it’s safe to say that gone are the days when the term ‘Business Passenger’ ...
7% of the Primesight Airport audience. They arrive very early to give them enough time to browse in every shop Let me start by putting all my cards on the table: I’m a man and ...
11% of the Primesight Airports audience. They're high-end consumers looking for quality products and experiences When Primesight and Kinetic first released our seven airport segments I instinctively set about finding which one I was most ...
Clever digital Out of Home ads at London Stansted Airport are enabling travellers to make quick-fire judgements on the quickest route into Central London Live at Stansted Airport, one of the 10 airports in Primesight's ...
ENABLING GLOBAL’S SIGNIFICANT MOVE INTO OUTDOOR ADVERTISING The Competition and Markets Authority (CMA) has today approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global to move forward ...
National Express deploy dynamic digital out-of-home advertising to talk to European arrivals in ten different languages at London Stansted Airport A dynamic campaign with a multi-lingual message that speaks to the masses With a wide ...
Poll from InLinkUK released to coincide with launch of emoji voting on community InLink tablets To celebrate the impending birth of Meghan and Harry’s baby this month, InLinkUK has commissioned a poll of UK residents ...
Paramount promotes new film ‘Wonder Park’ with an out-of-home takeover and roller-coaster mural. To promote the release of their latest film ‘Wonder Park’ (out 8 April), Paramount Pictures have taken over Waterloo with a vibrant ...
