Outsmart, the trade body for the Out of Home (OOH) industry has announced that Out of Home revenue reported for the quarter January to March 2018 saw the total market grow by an impressive 5.3% ...
For a week beginning today, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries, including on Primesight's digital 48 and digital ...
Primesight has taken home gold for 'Best use of Connected Technology' at The Connies - the annual awards presented by Mediatel. The awards recognise innovation across all sectors of the media world, celebrating initiatives that are ...
Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing ...
Primesight has today announced it will take over the airport advertising contract for Southampton Airport - the final airport to form part of the AGS contract awarded in November 2017 which also includes Glasgow and ...
Our Waterloo site is one of the most iconic in our portfolio. This month we showcased 'Deep Heat' and 'Deep Freeze' - all in the spirit of the iconic London Marathon on 22 April 2018. ...
Originally published in Campaign Magazine, 17 April 2018 By Naren Patel, Chief Executive Officer at Primesight It all started with a chance meeting in late 2015 with Dave Etherington from Intersection, a US smart cities ...
Primesight is proud to announce it has won the Media Owner Commercial Team of the Year at the 2018 Campaign Media awards. Having won Campaign’s Out of Home Sales Team of the Year 2016, Primesight ...
Primesight is celebrating a successful few months after being shortlisted for five major awards. Our InLinks have been recognised across the industry with a total of four nominations in the Campaign Media Awards (‘Product Innovation’), ...
At this years AdWeek Europe conference, Primesight showcased their airports portfolio in a fun and unique way - through a flight simulator competition. Guests were invited to test their skills at landing a plane using ...
Primesight has achieved it’s latest milestone of deploying more than 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36.5 million impacts in two major UK cities across 200 digital ...
Out-of-home is perfect for speaking to the right customer, in the right place, at the right time. This is no more relevant than for car advertising. Studies have shown that OOH is the most relevant ...
The numbers for 2017 are in and once again the cinema box office in the UK and Ireland have had a record-breaking year. According to figures released this week by the box-office tracker comScore, 2017 ...
Primesight has had a lot to celebrate over the years, and 2017 was no different. From the launch of our new InLink technology in partnership with BT, to winning the largest amount of contracts in ...
Call Santa this Christmas Primesight today announced a magical new opportunity for advertisers to make the most of the festive season through its Call Santa hotline to the big man himself. From 13 December, the ...
The snow is falling, the lights are twinkling, the smell of mulled wine is drifting out from nearby cafes… and we’re all in a hurry to get those final purchases sorted. We all know the ...
InLinks: Innovative digital street advertising goes live in first city outside London Primesight today announces the roll-out of its latest digital advertising opportunity in Leeds, with the first InLink installed on The Headrow. Already proving ...
Billboards and more: positive changes through outdoor advertising As part of our ongoing series looking at key trends for 2018 this week we’re highlighting the strength of outdoor advertising in encouraging positive life changes such ...
Primesight today announces over 50 InLinks have now been installed across London, offering advertisers more than 100 premium digital screens Since June 2017, users have had access to free ultrafast Wi-Fi, calls to UK mobiles ...
How can your business take advantage of January's good intentions? As we all know most people begin the year with a few resolutions or at least a desire to improve their lives. Dry January, Meat ...
Have you thought about your Black Friday marketing strategy? Having migrated from the USA in recent years, Black Friday is now a firmly established commercial event. Last year UK consumers splashed out £56bn on Black ...
