Vita Coco refreshes the streets of London with phone kiosk special builds

Vita Coco refreshes the streets of London with phone kiosk special builds

Primesight is now part of Global.#ImpossibleToHate at five special locations around the capital Popping up in St Paul’s, Westminster, Holborn, Aldgate and Clapham from today, Londoners will be surprised by three-metre tall Vita Coco drink ...

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Positivity and Impulse Drive Purchasing Behaviours in Airports

Positivity and Impulse Drive Purchasing Behaviours in Airports

Primesight is now part of GlobalOn holiday we tend to behave a little differently to how we would in our everyday lives. We eat like we’re trying to move up a waist size, spend half the day ...

Airports
Ketel One Vodka blossoms at Primesight’s Waterloo Domination site

Ketel One Vodka blossoms at Primesight’s Waterloo Domination site

Primesight is now part of GlobalDiageo launches botanical-themed campaign blooming in time for the Chelsea Flower Show With spring in full swing Diageo has launched a two-week domination campaign booked at Primesight’s Waterloo site. Live in the ...

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The watch has ended but the thank yous have begun — Sky launches Game of Thrones ‘Thank you’ message on Primesight’s digital network

The watch has ended but the thank yous have begun — Sky launches Game of Thrones ‘Thank you’ message on Primesight’s digital network

Primesight is now part of GlobalThanking fans for following Game of Thrones, Sky brings gratitude to Primesight’s inventory Sky has launched a new ‘Thank you’ campaign for fans of the eight-season show across Primesight’s large format digital ...

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Primesight launches The Luxury Edit from InLink exclusively in Kensington & Chelsea

Primesight launches The Luxury Edit from InLink exclusively in Kensington & Chelsea

Primesight is now part of Global13 dedicated screens for luxury brands launch in the Royal Borough Primesight today officially unveils The Luxury Edit from InLink, with thirteen state-of-the-art digital screens located in prime retail areas in London’s ...

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Nintendo powers Pikachu in cinema foyers as he stars on the big screen

Nintendo powers Pikachu in cinema foyers as he stars on the big screen

Primesight is now part of Global Pikachu electrifies Pokémon fans and game lovers across UK cinemas With the release of Detective Pikachu hitting cinema screens from Friday 10th May, Nintendo is launching a contextually driven campaign for ...

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We're All Flying High

We're All Flying High

Primesight is now part of GlobalData is the new oil. The year of the mobile. Content is king. Media is awash with wanky buzzwords; we love to prophesise about the next BIG thing. Over the last few ...

Airports
Corona's Wave of Waste Old Street Domination wins Creative Classic Award at the 2019 FEPE Gala Awards

Corona's Wave of Waste Old Street Domination wins Creative Classic Award at the 2019 FEPE Gala Awards

Primesight is now part of GlobalAward-winning special build wins new worldwide recognition Primesight is pleased to announce that Corona's 'Wave of Waste' has been recognised by FEPE, the global outdoor advertising body, with the Creative Classic Award ...

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Staying On Top With Savvy Travellers

Staying On Top With Savvy Travellers

Primesight is now part of GlobalSavvy Travellers are 19% of the Primesight Airports audience. They arrive early, browse the airport and feel relaxed Being well-organised can get your far in this life. As a result, you’ll probably ...

Airports
Getting to Know the No-Frills Flyers

Getting to Know the No-Frills Flyers

Primesight is now part of Global10% of the Primesight Airports audience. No-Frills Flyers are lower-income budget travellers who mainly travel with friends and family When pulling together our airport segmentation research we naturally thought carefully before naming ...

Airports
Holidaying With Pools, Packages & Prosecco

Holidaying With Pools, Packages & Prosecco

Primesight is now part of Global12% of the Primesight Airports audience. These middle-class women value their holidays with both friends and family For the majority of people reading this, either at work or with your face in ...

Airports
Climbing High With On The Up

Climbing High With On The Up

Primesight is now part of Global14% of the Primesight Airports audience—career-climbing, middle-class professionals enjoying multiple flights a year Our ‘On the Up’ segment is an aspirational bunch and one that is essential when highlighting the benefits of ...

Airports
Deep Heat Marathon Takeover

Deep Heat Marathon Takeover

Primesight is now part of Global The UK’s No.1 selling heat brand launches one-day tactical, contextual campaign along the marathon route  Long the post-workout hero of many an athlete, Deep Heat has taken over the whole of ...

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Primesight supports Outsmart’s new ‘Get Smart, Outside’ healthy living campaigns

Primesight is now part of Global Primesight supports Outsmart’s new ‘Get Smart, Outside’ healthy living campaigns  Outdoor advertising media owners to provide up to £15m of space a year to healthy living campaigns • Trade body, Outsmart ...

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Flying High with the High Flyers

Flying High with the High Flyers

Primesight is now part of Global27% of the Primesight Airport audience. High Flyers are high-level executives making multiple visits through airports throughout the year I think it’s safe to say that gone are the days when the ...

Airports
An Intro to Labels & Long-Haul

An Intro to Labels & Long-Haul

Primesight is now part of Global7% of the Primesight Airport audience. They arrive very early to give them enough time to browse in every shop Let me start by putting all my cards on the table: I’m ...

Airports
A Look at Premium Professionals

A Look at Premium Professionals

Primesight is now part of Global11% of the Primesight Airports audience. They're high-end consumers looking for quality products and experiences When Primesight and Kinetic first released our seven airport segments I instinctively set about finding which one ...

Airports
Stansted Express are empowering travellers with a smart, hyper-contextual Digital Out of Home campaign

Stansted Express are empowering travellers with a smart, hyper-contextual Digital Out of Home campaign

Primesight is now part of GlobalClever digital Out of Home ads at London Stansted Airport are enabling travellers to make quick-fire judgements on the quickest route into Central London Live at Stansted Airport, one of the 10 ...

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GLOBAL’S ACQUISITION OF EXTERION MEDIA APPROVED BY CMA

GLOBAL’S ACQUISITION OF EXTERION MEDIA APPROVED BY CMA

Primesight is now part of GlobalENABLING GLOBAL’S SIGNIFICANT MOVE INTO OUTDOOR ADVERTISING The Competition and Markets Authority (CMA) has today approved the acquisition of Exterion Media by Global, the Media & Entertainment group. The decision enables Global ...

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National Express launch dynamic DOOH campaign speaking to passengers in multiple languages in Primesight airport

National Express launch dynamic DOOH campaign speaking to passengers in multiple languages in Primesight airport

Primesight is now part of GlobalNational Express deploy dynamic digital out-of-home advertising to talk to European arrivals in ten different languages at London Stansted Airport A dynamic campaign with a multi-lingual message that speaks to the masses ...

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CAMDENITES PREDICT ROYAL BABY WILL BE GIRL NAMED OLIVIA

CAMDENITES PREDICT ROYAL BABY WILL BE GIRL NAMED OLIVIA

Primesight is now part of GlobalPoll from InLinkUK released to coincide with launch of emoji voting on community InLink tablets To celebrate the impending birth of Meghan and Harry’s baby this month, InLinkUK has commissioned a poll ...

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