Fly Happy - Win With Primesight Airports

primesight airports launch £3k holiday giveaway to celebrate airport advertising

142 million passengers, 10 airports and half of the UK and London audiences 

There's a lot to celebrate at Primesight Airports. The summer's here, the sun is out and we're enjoying another strong period of growth as airport advertising continues to deliver great brand building results for our clients.

We want to share that success with you.  

Five days, three prizes every day, £1000 grand prize

Every day we'll be giving away £150 in booking.com vouchers to three lucky winners. For every daily entry into our competition you increase your chances to win our grand prize: £1000 in booking.com vouchers .

All you need to do is visit our Instagram every day and follow the instructions. 

The competition starts on Monday 10 June and ends on Friday 14 June 2019.

The nitty-gritty

Every day at 11:00 we will post a new challenge on Instagram. We'll be emailing a link to our entire database and posting across all of our social channels - making it pretty unmissable.

Follow the instructions on Instagram and then simply share your email address (so that we can contact you with the good news!)... Oh and don't forget to answer the question too. 

You'll have just a few hours to submit the correct answer (one entry per person per day) as each day's competition will close at 17:00. We'll announce the winner the following day when the next challenge is ready to go live. 

Hints

For hints and answers to our daily question your best sources are our Airports Audience page and the Primesight News page. 

So, is Primesight Airports going to be sending you on holiday? Tune in every working day to find out.

Today's question

Visit our Instagram account to enter the competition from 11:00 until 5pm every day from Monday 10 June-Friday 14 June 2019.


Day 1 Monday 10 June – Question: How much do one in four Brits spend (in just five minutes) in duty-free?– Day 1 Answer: As Joe Cassidy wrote in his recent purchasing power of airports article, "a whopping one in four Brits spend over £100 in just five minutes while in the departure lounge" + Winners: • Mondelez's Pippa Rodgers • Talon's Kaylie Forrest • MediaCom's Louise Goodbourn  
Day 2 Tuesday 11 June– Question: What percentage of people admit to feeling positive and happy within the airport environment? – Day 2 Answer: Joel Harris addressed that "53% of people feel positive and happy within the airport". + Winners:  • Posterscope's Belle Seddon • Initiative's George Morton • The Italian Dream's Manuel Arnaudo
Day 3 Wednesday 12 June– Question: When it comes to On The Up, these frequent flyers are relaxed in the airport environment. According to research from Yahoo we're more receptive to advertising when we're in a good mood. How much more receptive? You tell us!– Day 3 Answer: "We're 24% more receptive to advertising when we're in a good mood" + Winners: • Talon's Vicky Daines • Manning Gottlieb OMD's Maddie Taylor Wilson  • Liverpool Football Club's David Hayes
Day 4 Thursday 13 June – Question: As frequent flyers this group is very familiar with the airport. So, how many flights do High Flyers take a year?– Day 4 Answer: Joe Cassidy explains how High Flyers tend to jet off roughly 5+ times a year + Winners: • PHD's Jenny Beral • isawifirst.com's Alexandra Stratton • Rapport's Jack Fleming
Day 5 Friday 14 June  – Question: As tech aficionados what percentage of Premium Professionals enjoy browsing tech at the airport?– Day 5 Answer: 40% of Premium Professionals enjoy browsing tech at the airport + Winners: • Kinetic’s Chloe Coggin • Wavemaker’s Emily Hooper •  BBC’s Jonathan Glancy  
Grand prize winner PSI's Ainslie Walker

Fly Happy Competition Day 1

A focus on Labels & Long-Haul

Today we're looking at Labels & Long-Haul and what makes these conspicuous consumers so attractive to advertisers. Labels & Long-Haul are affluent and fashionable, relaxed during the airport experience and very willing to spend. They're particularly interested in cars, with nearly a third actively enjoying looking at car displays while in the airport and unsurprisingly nearly 40% say they enjoy car shopping. These women are likely to buy high-end fashion, cosmetics and accessories and they arrive early to give themselves enough time to browse and buy

We hid one of the Labels & Long-Haul characters somewhere on our Instagram account. To each win one of £150 in booking.com vouchers (and perhaps our ultimate grand prize of £1000 in vouchers), Mondelez's Pippa Rodgers • Talon's Kaylie Forrest • MediaCom's Louise Goodbourn all found the hidden character and correctly answered Day 1's question: "a whopping one in four Brits spend over £100 in just five minutes while in the departure lounge!" Congratulations Pippa, Kaylie and Louise, we hope you enjoy putting your winnings towards that trip to New Zealand, holiday in Bali and 30th birthday party!

Fly Happy Competition Day 2

A focus on Pools, Packages & Prosecco

Today we're focusing on Pools, Packages & Prosecco and why they appeal to brands. These middle-class women are unique, in that most of them (over two thirds) travel with their partner or family, making them perfectly suited for any brands trying to target the family audience. They're excited about spending time in the airport—where they're also more willing to treat themselves than they might normally. They admit to being more extravagant when they're travelling, fly 3-4 times a year and a third of them confess to being impulse shoppers

We hid one of the Pools, Packages & Prosecco characters somewhere on our Instagram account. To be in with a chance of winning one of £150 in booking.com vouchers (and perhaps our ultimate grand prize of £1000 in vouchers), winners had to visit our account and find those characters.

Fly Happy Competition Day 3

Climbing High With On The Up

On The Up. These career-climbing, middle class professionals enjoy multiple flights every year. They enjoy the airport experience and are relaxed and happy in the environment—making them receptive to advertising. An aspirational audience, they're willing to buy things in the airport (especially tech products and mid-range fashion) and they're interested in cars, technology and premium goods.

We hid one of the On The Up characters somewhere on our Instagram account. To be in with a chance of winning one of £150 in booking.com vouchers (and perhaps our ultimate grand prize of £1000 in vouchers), winners had to visit our account and find those characters.

Fly Happy Competition Day 4

Flying High With The High Flyers

Making up 27% of the airport audience, over a third of this affluent group of frequent flyers belongs to the A social grade. These high-level executives have an average household income of 64k, 83% of them pay off their credit card in full every time and a quarter of them choose to pay more to fly business class.

We hid one of the High Flyers  characters somewhere on our Instagram account. To be in with a chance of winning one of £150 in booking.com vouchers (and perhaps our ultimate grand prize of £1000 in vouchers), winners had to visit our account and find those characters.

Fly Happy Competition Day 5

Final Chance At Voucher Success With Premium Professionals

This group is made up of high-end consumers looking for quality products and experiences. They often choose long-haul travel and arrive at the airport early to allow themselves enough time to browse, particularly at technology retailers, as this group has a keen interest in tech and motors.

We hid one of the Premium Professionals characters somewhere on our Instagram account. To be in with a chance of winning one of £150 in booking.com vouchers (and perhaps our ultimate grand prize of £1000 in vouchers), winners had to visit our account and find those characters.

Terms & conditions

Click here to read our competition terms & conditions.