The creation of individual OOH communication solutions using the breadth of primesight locations and audience data.

We understand the importance of reaching the right target audience, Experian helps us to achieve this.

Who are Experian?

Experian are the UK’s leading credit check providers.

What do they do?

Experian have unrivalled access to geographical household data.They can map our panels against 440 data sets and 67 profile types down to postcode level.

What does this mean for Primesight?We can now target by a number of sub-sectors including: salary, mortgages, debt, car ownership, ethnicity or age.

What does this mean for audience targeting?Data! Experian is an extremely rich data source that allows us to target people not posters. We can now target hundreds of difficult to reach audience groups based on their brand repertoire, propensity to buy or purchase consideration.

Out of home can now target using this new data set with a level of insight like never before.