Primemobile is a market research technique specifically developed for the out of home market.
We have developed a unique smart phone application that captures consumer interaction with out of home media, measuring campaign awareness and attitude.
How Does It Work?
Primemobile collects data from a panel of smart phone users based upon their response to your campaigns.
Best Use of Technology
To get the clearest response from your research panel, you need to reach them quickly and efficiently.
This is achieved effortlessly with the latest technology utilised within Primemobile.
The research panel will only respond when they see your advertising panel, this reduces time-lag and any misattribution.
Therefore all impacts will be real-time, geographically mapped and spontaneous.
Discover Effective Frequency
Your Primemobile panel will respond each time your poster draws their attention, so you can investigate the frequency of connections made across the campaign period, not just a simple recall statistic.
Understand Moments of Recognition
With mobile GPS tracking we can specify the day, time and place of response, building a unique and informative pattern of impact to help develop your strategy.
Awareness and Attitude
To supplement campaign recognition, Primemobile can also be used to ask respondents tailored questions related to the campaign which can produce valuable insight.