School Run is the only outdoor campaign specifically designed to reach
mums and kids whilst travelling on the daily school journey.
All displays are within 500 metres of primary and secondary schools,
offering extensive UK coverage. Whether walking or taking the car, the
journey to school represents an excellent opportunity to target this
sector.
Highly effective targeting:
•
90% of
primary school kids are accompanied by an adult
•
Reaches your ideal audience twice a day, 5 times
a week
•
Targets the biggest urban/suburban schools with
the most pupils
•
More than just proximity - displays are located
on main routes to and
from local schools
•
High frequency level due to repeat journey campaigns
•
Delivers over 62% of main female shoppers
•
30% of campaign directly
outside Convenience Stores
Postar example:
1600 National School Run 6 Sheets (11-16yr olds)
- 52% cover
- 6.1 average frequency
- 24.5 million population covered
1980 National School Run 6 Sheets (4-11yr olds)
- 61.1% cover
- 7.9 average frequency
- 29 million population covered