As one of the founding members, Primesight use Touchpoints, a consumer centric and time based survey that embraces all measurable media channels including shopping, entertainment, media & technology.

Touchpoints helps define target markets and give insight into the lives of audiences to help plan effective communications strategies.

From Touchpoints we can find out how media fits into the lives of consumers and understand their views, opinions, likes and dislikes as well as their media consumption.