Polo used Petrol Station Forecourt and CTN panels to promote their product and increase impulse purchases.

During the poster campaign sales of all Polo brands rose by 24% in the test group fell 6% in the control group – as a result of the poster there was a 30% sales uplift.

The effect of the poster advertising was further proven in that sales fell in both test and control stores when the poster was removed demonstrating the public awareness of outdoor advertising and its positive effects on sales.