Bauer – In the Know used Petrol Station Forecourt and CTN panels to promote their product and increase impulse purchases. Also running at the same time was TV advertising activity

During the poster campaign which was simultaneous with the launch of the magazine, sales rose by 127% in the test group but only 94% in the control group – as a result of the poster there was a 33% sales uplift.

The effect of the poster advertising was further proven by sales in both test and control stores reaching a similar level when the poster was removed. Public awareness of this new magazine was at its greatest when the poster advertising was up.