Through both Retail Sales Monitor research and bespoke recall case studies, Primesight has continuously proved that our product delivers.

The Retail Sales Monitor measures the success of our Point of Sale campaigns on selected targeted roadside campaigns. It allows advertisers to measure the volume of their product sold across a sample of retail outlets during the campaign period. All EPOS data is collated using an independent research company.

Each product is measured against 2 competitor products. Sales data is collected over an 10 week period before, during and post the campaign from a sample of 60 retail stores:
30 test stores - campaign posted directly outside
30 control stores - no advertising

Using test and control sites allows us to measure the pure sales uplift as a result of the poster.

Pre campaign:
4 week period before the campaign in-charge providing a benchmark from which to analyse the sales lift achieved by the campaign.

During campaign:
2 week campaign period showing the actual sales uplift achieved during the campaign.

Post campaign:
2 week post-campaign period giving an insight into how the campaign affects sales performance after the activity.

EPOS norms

*Some of these categories contain product launches