With both Retail Sales Monitor research and bespoke recall case studies, Primesight can prove our product delivers.

Retail Sales Monitor measures the success of our Point of Sale campaigns on selected targeted roadside campaigns. It allows advertisers to measure the volume of their product sold across a sample of retail outlets during the campaign period. The EPoS data is collated using an independent research company.

A sample of 60 retail stores are used:
30 test stores - campaign directly outside
30 control stores - no advertising

Data is collected across an 8-week period:

Period 1:
4 week period before the campaign in-charge providing a benchmark from which to analyse the sales lift achieved by the campaign

Period 2:
2 week campaign period showing the actual sales uplift achieved during the campaign

Period 3:
2 week post-campaign period giving an insight into how the campaign affects sales performance after the activity.

Results:
Sales uplift in all categories:
Crisps- up 23%
Soft Drinks 38%
Magazines 28%
Mints 16%
Chocolates 19%

The audience are targeted, extracting niche market information in any one of our prime locations or destinations.

Click to view a selection of recent studies:

Polo	Bauer - In The Know