
At Primesight we believe research is an integral part of the advertising
process from desktop research to bespoke case studies.
We offer a post-campaign
Epos service for all Convenience and Drive Buy campaigns to measure your
return on investment through examining pre, during and post campaign sales
data in test and control stores.
Alternatively, Primesight can offer bespoke
research to help you measure the effectiveness of your advertising campaign.
Depending on your objectives, we will develop a research study that delivers
results.
Research can include:
- Brand awareness
- Advertising recall
- Attitudes to the creative
- Attitudes to the brand
- Propensity to purchase
We have conducted research across our 6 sheet portfolio,
backlights, health clubs, cinema and malls. Recent case studies include
Weight Watchers, Evian, Prada, SSL full marks, Coco Pops and T Mobile.
If you want your campaign
to get results, contact us now to find out what research is available or
click on the tabs below for more information.
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