Our range of formats and environments provide clients with opportunities to make an impression across the UK.
- ROADSIDE -
Our digital 48 and 96-sheet national, roadside network amplifies your static campaign and offers creative flexibility. With over 70 billboards around the nation, Network is a sure-fire way to get your brand noticed by highly desirable audiences across the UK.
See how Lucozade pushed the boundaries on technological digital scheduling to synchronise with radio spots and create a dual audio/ visual experience in our video below.
- ROADSIDE -
Classic Large Format
Billboards are a high impact and high coverage platform reaching over 90% of the U.K. population every two weeks. Our portfolio includes:
The classic billboard format, concentrated in urban areas across the country, delivering a ubiquitous presence that can be further amplified through Network.
The ultimate canvas focused in conurbations, communicating messages with a higher impact and greater brand stature. Read more on 96 sheets here: Power & Power+ packs
Consisting of 21 frames in an immediate proximity to Waterloo station, Primesight’s domination of the area delivers over 9 million impacts with a reach of over 800,000 and a frequency of 10 encounters. This provides an excellent opportunity to target the commuter audience, creating high impact campaigns for brands. See the Waterloo Domination in action here.
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6 Sheets and Convenience Shopping
6 sheet advertising panels located directly outside convenience outlets enable advertisers to reach consumers close to the point of purchase. Our partners include a range of convenience stores: Co-op, One-Stop, McColl’s, SPAR UK, Costcutter as well as independents and petrol forecourt locations.
Our 6 sheets deliver the greatest reach into towns and local communities throughout the UK. These are specifically located to reach a vehicular and pedestrian audience.
A national integrated, proximity network of OOH media beacons, enabling brands to engage consumers more richly through messaging that is specifically tuned to time and place.
Delivering meaningful moments, by time and place, with the potential to reach 1 million consumers through our nationwide cinema portfolio and 16 million through our convenience store estate, monthly.
To find out more about Presenz and Skyscanner's succesful media first with beacons, please read this case study.
The possibilities with Presenz beacons:
For app brands wishing to awaken their own app with a contextually relevant customer message, delivered at a strategic moment in time or location.
PUBLISHER APP PAGE INSERTION
A host app allowing a third party brand to place a full page insertion into their app, appearing as an overlay when the customer is in the app.
PUBLISHER IN-APP ADVERTISING
A publisher app that invites multiple third party brands to deploy in-app banners, tailored to time and place, via Presenz.
PHYSICAL WEB NOTIFICATION
A brand piggy-backing on Google Chrome to send mobile users a notification relevant to time and place, often relating to a nearby offer or benefit.
- ENVIRONMENTS -
With three formats across the cinema environment our portfolio offers a range of opportunities for brands:
In the busiest cinemas, 6 sheet panels with touchscreen and fully interactive technology.
6 sheets and washroom panels in over 300 cinemas across the country
To learn more about this environment click here to read our cinema brochure.
What's coming to cinemas over the next few months?
Our digital 6 sheets located in cinemas across the UK are touchscreen enabled.
The uniqueness of the opportunity to interact with a campaign, alongside the built-in cameras, sound technology, facial recognition and live feed options are all great triggers to communicate with your desired target audience. Cinema Interactive assists you in two key ways:
You can the influence cinema foyer behaviour of thousands
You can improve brand recall and data capture
Disney interactive campaign
NOW TV and Babybel interactive campaigns
- ENVIRONMENTS -
Glasgow Subway Screens
Positioned throughout the Subway's busiest stations. 35 digital 6 sheet panels and 68 digital escalator panels deliver advertising messages to a young, connected and affluent audience in Glasgow. The screens allow for static and full motion content for campaigns.
Desperados and Crabbies on Glasgow Subway
Glasgow Subway Domination
Our Glasgow Subway portfolio offers multiple classic and non-traditional formats to capture the attention of the commuter audience. Campaigns that encompass the full range of formats create strong visibility for brands in an environment that guarantees multiple exposures to the advertising message.
Our formats include but are not limited to: glass impact panel, exit panel, headliner, hanging banners, tunnel mouths, interior floor graphics and cross track long postings.
We're making it easier than ever to buy airports either as standalone or alongside national roadside campaigns.
With eight of the UK's airports in our portfolio we offer clients the opportunity to target 112 million consumers every year across:
This highly desirable inventory now covers four of the top five airports in the UK, 50% of all airport footfall across London and 40% of all UK. Get in touch to find out how Primesight Airports can deliver the perfect advertising solution targeting UK consumers in a unique mindset.