primemobile is a bespoke smart phone app that captures consumer interaction with out of home media.

This new market research technique has been specifically developed for the out of home market and will help clients with improved understanding of the response to their OOH campaigns.

The primemobile research panel actively respond whilst carrying on with their daily lives, only reacting each time a poster draws their attention. The advantages include lower misattribution, improved saliency and unique capture of informative patterns of impact using GPS mobile tracking. This allows primesight to drill down to the day, time and place of response, recording the frequency of connections made across the campaign period.

"Mobile research is perfectly suited to help clients capture impact and analysis for their outdoor advertising campaigns. We analyse campaign and individual creative responses producing a greater depth of data than has previously been possible"
Mungo Knott, Insight Director

To supplement the campaign recognition primemobile can also be used to ask the respondent questions related to the campaign producing further consumer insight.

primemobile is available to all clients who wish to better understand the response from their OOH campaign.