News and Views: 6 Sheets
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From Bricks to Clicks - the role of OOH within the changing high street landscape
Primesight hosted a seminar at which The British Retail Consortium explained how the traditional High Street is changing as companies and customers increasingly interact on-line. Out of Home is well placed to create these valuable connections, facilitating interaction by providing Recency, Location ... read more
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Primesight retains Glasgow Subway account in competitive pitch
Primesight, the outdoor media owner has retained the tender for the Glasgow Subway account in a competitive pitch against JC Decaux and CBS Outdoor.As the incumbent Primesight has held the contract for over 20 years, it will now gain a further 3 year term with potential of another additional 2 years ... read more
