12.08 - MILLER LAGER MAKES AN IMPACT ON THE GLASGOW MUSIC SCENE WITH THE GLASGOW SUBWAY

Miller Genuine Draft have teamed up with Primesight’s Glasgow Subway to create a unique advertising campaign which aims to promote its association with ‘The Mill Live’, an exciting new platform for emerging music talent in Glasgow city centre. The campaign was booked by Chris Drake at MPG & Jai Pushkin at Posterscope on behalf of Miller and incorporated ambient activity within key stations on the on the Glasgow Subway.

Miller chose the Glasgow Subway to promote its new music campaign because of its position as the biggest transport source in the city connecting 15 stations in key areas including the vibrant West End and Buchanan Street- the most popular retail area in the city.

Primesight worked with Miller, MPG & Posterscope to install ‘mock stages’ at two of the busiest stations- Buchanan Street & St. Enoch. Each stage incorporates a 52 inch screen that will showcase the live acts that can be seen at the gig’s weekly venue, plus promotion of the ‘Miller Live’ website where consumers can preview the upcoming bands and drive traffic to the website where consumers can download tunes for free.

Miller have also supported the stages with two 6 Sheet panels at each Glasgow Subway station to help spread the Miller message and draw attention to the live gigs.