11.08 - PRIMESIGHT OFFERS BESPOKE TARGETING IN MALLS READY FOR CHRISTMAS

In time for Q4 and the lead up to Christmas, Primesight have launched eight targeted campaign packages within their recently launched premium Malls offering- Mall².

Mall² is the biggest advertising opportunity available within the UK’s top shopping malls including Bluewater, Metro Centre, Lakeside and Bullring and offers advertisers the chance to take advantage of footfalls of over 26 million in every two week period.

The campaigns give advertisers the chance to target their desired audience by retailer, proximity or category and are ideal for brands who want to make their campaign stand out in the run up to the busy Christmas retail period.

Campaigns include Health & Beauty, Department Stores, Entertainment, Fashion, Housewives & Kids, Technology, Telecoms & Youth. Each campaign features panels that are in close proximity to relevant retailers combining Point of Sale with high footfall- essential in helping the advertising message to stand out through the clutter.  With an estimated 1.5 billion pounds to be spent throughout our malls per fortnight, Mall² is a great way to target consumers who are in the mood to spend.

Primesight are also offering the opportunity for clients to create their own Mall² campaigns via an interactive online Campaign Planner which is featured on the Primesight website. The tool will enable clients to search any retailer, category and mall to create bespoke campaigns that  hit their target audience.