08.08 - PRIMESIGHT TAKES SOMERFIELD POINT OF SALE CONTRACT

Primesight have secured the contract to take sole responsibility for all Point of Sale posters with Somerfield - the UK’s market leader in local grocery shopping.  The contract was previously spread across Clear Channel, Titan and Primesight. 

This means Somerfield is now Primesight’s biggest landlord, and the new partnership will include potential further development across Somerfield’s portfolio of 1,000 UK stores, with a weekly footfall of 12 million customers every week.

Somerfield position themselves as the UK’s ‘high street supermarket’, and are comfortably the UK’s biggest Convenience and local food retailer, offering fresh produce in a local environment.  Their strong high street presence will further benefit Primesight’s offering in Primary shopping areas.  Somerfield are the 2nd largest food retailer in the UK in terms of numbers of stores, covering Supermarkets, Convenience stores and Petrol Station Forecourts.

Primesight are the market leader in Convenience 6 Sheet advertising, offering a unique campaign that includes added value such as EPOS sales data & pre-campaign mailers which give clients a direct dialogue with store owners.  We also offer the opportunity to target cash & carry outlets to ensure maximum stockage prior to the campaign.