05.01.07 - Primesight wins 5 year deal with Glasgow Subway

Primesight has won a three-way pitch to retain the lucrative five year advertising contract with the Glasgow subway system.

Primesight beat rival outdoor companies Titan & Viacom for the deal worth £6 million. The contract starts in January 2007 with advertising campaigns for Fox Films, Tesco.com & Virgin Mega Stores all taking advantage of the creative opportunities in and around the subway’s 15 stations.

Naren, CEO of Primesight said: "We have successfully worked with SPT for a long time now and with the new contract we look forward to building on the excellent relationship we have, as well as developing new panels and creating new revenue streams during the next 5 years."