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Title: Welcome to the UK's fastest growing outdoor advertising company

06.08 - PRIMESIGHT LAUNCHES UK’S BIGGEST PREMIUM SHOPPING MALL ADVERTISING OPPORTUNITY

Primesight, the UK’s fastest growing Outdoor Media owner have recently expanded their product portfolio with the launch of a new advertising opportunity- Mall² - the largest premium advertising format available in shopping malls.

The premium product, gives advertisers a new opportunity to take advantage of the most prominent and high impact locations within the shopping mall environment.

Primesight Mall² launches with 20 sites within the UK’s top shopping centre destinations, including Bluewater - Kent, Bull Ring - Birmingham, Lakeside - Thurrock & Meadowhall - Sheffield. Every mall has been chosen for its high footfall & quality mix of retailers which combine high impact advertising with point of sale.

The landscape Mall² lite box product is creatively in pro to a 96 sheet backlight, the outdoor media industry benchmark for premium advertising. Mall² now provides premium advertisers with a quality opportunity within shopping malls that aligns with their brands and products. It is ideal for advertiser categories such as cosmetics & fragrance, fashion, retailers, entertainment & automotives, together with other premium advertisers who have traditionally used large format roadside panels to achieve the desired impact.

T Mobile have been named as the official Mall² launch client and will appear throughout a number of locations from 30th June, for a two week period. They have chosen Mall² to launch their groundbreaking new advertising campaign to help drive awareness and sales with a relevant audience in the right environment.

Primesight are excited to be expanding their product portfolio into the shopping mall environment; this is an excellent opportunity to catch consumers in a state where they are ready to spend and in such close proximity to point of sale. To date, premium large format advertising has not existed in shopping malls, so this network of premium lite boxes is a genuine enhancement encouraging new growth and spend in this sector.