03.08 - PRIMESIGHT LIFESTYLES DIVISION TO FOCUS ON LEISURE DESTINATION TARGETING

Primesight have formed their new ‘Lifestyles’ team who will now be responsible for selling across their Premium shopping mall product- Mall², premium Health Clubs, Cinemas & experiential activity.

Group Head Rob Doel will head up the team of five, including Mall² Project Manager Julian Kindred & Sales Executives Nigel Fung, Steve Chard & Sian Barlow.  The Lifestyles team will be responsible for liaising with Clients, Agencies and Poster Specialists for all sales and promotions across the division.  

With more people spending more time than ever out of home, it has never been more important for advertisers to reach consumers in what has been called the ‘third space’- the time when they are away from work and the home – commuting, shopping, going to the cinema or their health club.  And Outdoor owns this space more than any other media.  ‘Lifestyles’ posters and experiential opportunities will reach these audiences during this leisure time.   

All three products within the ‘Lifestyles’ division are ideal for premium brands.  Mall² offers the biggest and most premium advertising opportunity in shopping malls and Health Club 6 Sheets offers access to the UK's most premium Health Clubs and therefore a premium audience, via clubs including Esporta & David Lloyd. Finally, our portfolio of Cinema 6 Sheet’s throughout Vue, Apollo & Showcase, offers advertisers the chance to communicate with a quality core youth & family audience.