05.01.07 - Primesight introduces multi-layered Beauty & Grooming campaign

Primesight offer the tightest targeted opportunities in the outdoor market and the new Beauty & Grooming campaign further strengthens this position by offering health & beauty advertisers the chance to take advantage of a unique multi-layered campaign package.

The new campaign includes 300 6 sheet panels within Primesight’s leading health club chains including Esporta, David Lloyd & LA Fitness. All panels are specifically chosen for their proximity to key health & beauty areas within the clubs, namely beauty salons, changing rooms & spas and can give brands access to an ABC1 audience of 1 million male & female members, every fortnight.

Beauty & Grooming also gives clients the chance to take their campaign one step further with experiential opportunities in and around each health club.  The ideal environment in which consumers can be educated about a product is in one where they are likely to use it, experiential activity can deepen the campaign. Opportunities include sampling, washroom panels, and additional Point of Sale materials.

To offer health & beauty clients additional standout throughout their advertising campaign, Beauty & Grooming also includes 10 350 Portrait backlights situated along the main arterial routes around London. All 350's feature magazine style quality- ideal for fragrance & premium brands.  And lastly, to increase propensity to purchase the products, 400 nationwide 6 sheet panels in proximity to Boots, Superdrug, as well as Pharmacies or Supermarkets.