New twin digital site launched at Cheyne Walk, Kensington.

The conversion of our Cheyne Walk site in central London now consists of one digital 96 sheet and one digital 48 sheet, targeting different traffic flows. This site has a large reach due to the long dwell times on the busy road and high visibility from a long distance.

The Cheyne Walk site is located on the embankment and is a key route in and out of central London and back into Fulham and Kensington. The London Borough of Kensington and Chelsea is the wealthiest in the country with an average household income of over GBP 100,000 – a perfect site for targeting key ABC1 consumers.

Naren Patel, primesight CEO said:

"The Cheyne Walk site was considered by some to be the best backlight in London. We are proud to have converted this to a digital format and add it to our growing digital portfolio".