As promised in February's edition of our monthly round-up, we're renaming this to Campaigns of the Month because we don’t want any of our favourites to feel left out. This month's nominations from the Primesight team include a diverse range of brands and formats, including classic, large format billboards and innovative digital OOH.
Currently up on our billboards is a welcome repositioning of the Tesco brand.
Rubbi Bhogal-Wood who nominated this visually rich large format campaign said 'Showcasing its new brand feeling with copy and images of customers' personal recipes for feel-good food promotes Tesco's commitment to putting their customers at the heart of the business.'
The March For Giants campaign consists of a virtual 'herd' of digital elephants marching across the world's electronic billboards to raise awareness of the crisis facing the animals in Africa. With a £5 donation people can create their own DOOH elephant to join the 'herd'. Funds go to the elephant conservation charity Space for Giants who wish to protect half of Africa's 380,000 elephants by 2020.
The March for Giants began in Hong Kong on 23 March, progressed to Times Square in New York and then arrived in London Stratford this week before heading for Birmingham and ending in Manchester on 26 March.
Nominating the campaign Harry Williams said 'I chose 'March for Giants' because I felt the campaign was powerful, thought-provoking and significant. I saw a statistic recently that stated "An elephant is killed every 25 minutes, mostly by poachers, and more than a third of the population has been wiped out in just seven years" which emphasised to me just how important this campaign is, allowing people to show their support and help ensure the survival of elephants for future generations. I also liked the idea that people can personalise their own elephant and felt this was an excellent, innovative use of DOOH.'
The Power Rangers movie hit cinemas in the UK last week and Riya Thakerar is a big fan of their outdoor campaign.
Running on London Underground sites with wifi, Lionsgate UK's OOH campaign for the new Power Rangers film features Snapchat's 'Snap to Unlock' feature on the posters, allowing Snapchatters to unlock exclusive filters.
Of the campaign Riya said 'Knowing that OOH and mobile work hand in hand it’s great to see a film advertiser integrate the two channels together!'
One of the largest spenders in out-of-home and creators of iconic posters, Coca Cola's latest uplifting 6-sheet campaign uses the positive imagery we've come to expect from them.
Of the campaign – and this photo in particular – James Power said 'This is OOH proximity at its best. Right there in front of you: Erwin Ephron's recency theory in real life!'