BT phone box contract now live (08/10/17)

BT phone box contract now live

19,000 kiosks in fantastic locations

Beloved of fast food brands Greggs, KFC and McDonald's, as well as many well-known FMCG brands such as Cadbury and Wall's, Primesight's takeover of phone box advertising gives brands a stand-out footprint in high footfall locations and is perfect for attracting attention in the local area, whether they're looking for a large campaign or a smaller, highly targeted one.

What makes phone boxes such a great buy? Well with 19,000 of them across the UK, they provide 90.3% coverage of the UK population.

Taking one of the most popular options for brands, buying 2,000 panels will reach over 60% of the population and up to over 82% of the all adult population for 10,000 panels. In comparison, 500 TV ratings will reap 81.3% coverage but cost approximately £2m to achieve - hardly a cost-effective way to reach your ideal audience.

Using phoneboxes we can achieve higher coverage than TV for a quarter of the cost.

Primesight are are experts in proximity campaigns - having already delivered tried and tested campaigns across the rest of our small format - and we have the data to show a significant differences in sales uplift from control to test. On average there is a 29% sales uplift in stores with a poster outside.

Looking at some of our most popular categories we have phone boxes in very close proximity (within the optimum 300m distance to help influence purchase) to:

  • 9,755 Pharmacies
  • 11,565 Convenience Stores
  • 4,589 Bars

Which is just the beginning of the diverse options this estate offers both large and small advertisers.

Press

Primesight shortlisted in three categories at The Drum's COOH Awards!
(13/10/17)

For Experiential/Ambient, Multi-Platform Campaign and Use of Digital Technologies Announced via The Drum's COOH Awards Twitter account on Friday 13th ...

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Rogue One Wins Marketing Campaign of the Year
(10/10/17)

At the international Frontier AwardsPrimesight is pleased to congratulate Dufry-owned World Duty Free on winning ‘Marketing Campaign of the Year by a ...

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Opinion

Getting ready for Primesight's 2017 staff conference
(31/08/17)

Our charity challenge With the annual Primesight conference taking place in September, a company meeting was held to inform us all that we would be r...

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Media

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