News and Views: July 2012
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Artist Sarnath Banerjee on Primesight billboards celebrating sporting losers
India's leading graphic artist Sarnath Banerjee has designed a series of London billboards and posters for the Frieze Foundation, a British non-profit arts organisation, to coincide with the Olympics. Banerjee says he chose to do a campaign that "celebrates losers".To see more photos courtesy of Pol ... read more
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New Carling campaign incorporates liquid 3D special build on Primesight 48 Sheets
Kinetic, Hi-Rezz and Optimedia have pioneered a spectacular liquid 3D special build for Carling’s latest outdoor campaign, which captivates the message “Brilliantly British, Brilliant Refreshing. The campaign lands Carling’s new brand positioning with authority and standout. Outdoor has play ... read more
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From Bricks to Clicks - the role of OOH within the changing high street landscape
Primesight hosted a seminar at which The British Retail Consortium explained how the traditional High Street is changing as companies and customers increasingly interact on-line. Out of Home is well placed to create these valuable connections, facilitating interaction by providing Recency, Location ... read more
