(I lied about being) The Outdoor Type

Hopefully the slightly cryptic – and more-than-slightly tenuous – title of this post will lead you to seek out the song of the same name (by Australian band Smudge). Then again, perhaps you’re not really ...

Opinion

​The Waterloo Domination gets digital with The Nice Guys

With our launch partners Posterscope, Target and ICON Films, May saw the addition of a Digital 48-sheet to the Primesight Waterloo Domination.Already delivering over 9 million impacts over a 2 weeks period, reaching 800,000 consumers, ...

Press

Two Golds at the Arqiva Awards - Lucozade 'Find Your Flow'

The Lucozade 'Find Your Flow' campaign, has just won the Gold National Sales Award for Primesight and our partners GTN, as well as the Gold Most Effective Agency Case Study (sponsored by Ipsos Mori) for ...

Press

Primesight unveils first 10 D96-sheets in its digital roadside Network

Primesight, one of the UK's largest suppliers of out-of-home (OOH) solutions, is introducing its first ten digital 96-sheet (D96) panels to its digital roadside Network. The new screens, the largest OOH format, join 52 existing ...

Press

​Primesight, MediaCom, Kinetic and Newslink synchronise DOOH and radio in Subway campaign

Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway's popular pulled pork sub.The ads, launching today (Tuesday May 10) and running for two ...

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Pleased to have such great judges on #TheUltimateCanvas @futuredreamss @talenthouse campaign https://t.co/167OU6u8zL https://t.co/I2qe36e60n
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Primesight Wins Manchester Airports Group Contract

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016.The contract was awarded following a competitive pitch and covers MAG’s four UK airports ...

Press

PIONEERING STUDY REVEALS OUT OF HOME DRIVES SIGNIFICANT UPLIFT IN SMARTPHONE BRAND ACTION

28th April 2016, London: A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.‘OutPerform’ is its first major study ...

Opinion

3 Stars highlight our company culture

This year, Primesight was accredited the highest possible rating of 3 Stars and positioned as the top-scoring media owner within our category in the Best Companies survey. 2016 is the third year in a row ...

Opinion

Primesight supports Mind Charity’s #TakeOffTheTape campaign

On March 7th Mind Charity and MEC Manchester launched an ambitious social media campaign aimed at raising awareness of mental health issues and changing the perception of a whole generation towards such problems.Studies show that ...

Press

Primesight takes the stage at Advertising Week Europe with Leadership learnings from the playing-field, the battlefield and the boardroom

This year Primesight brings to Advertising Week Europe (18-22 April) a discussion in the art of leadership. Whether it’s business, top level sport or face to face combat, leadership is required in abundance in order ...

Press

Outsmart's Outlook on Out of Home

2016 will be an important year for Out of Home; the opportunity for it to become the stand out medium of the year. The building blocks have been laid over the last few years with ...

Opinion

Data artists and dead polymaths: the future of media research

At the Future of Media Research conference experts discussed the challenges they face in an era of big data, digital disruption and changing consumer behaviours. Here we present the trends, innovations and creative thinking set ...

Press

CEO Spotlight with Naren Patel

You started at Primesight as a financial analyst, built to an IPO, saw it sold and then worked to buy it back as a private company. Did you fall in love with outdoor? See it ...

Press

Primesight and Missing People: an ongoing partnership to help reunite hundreds of families in the UK every year

In support of Child Rescue Alert fortnight, Primesight have generously provided Missing People with additional outdoor advertising space.Child Rescue Alert is a national policing tool that sends a message to members of the public within ...

Opinion

Primesight partners with Crimtan adding location-based digital advertising to outdoor offering

London, February 23 2016Crimtan, the dynamic marketing company, has signed a multi-year partnership deal with leading out-of-home (OOH) advertising company, Primesight. Crimtan’s proprietary technology enables Primesight, the first company to partner with Crimtan, to provide ...

Press

FrieslandCampina and Primesight launch first domination out-of-home campaign for Optiwell

London, February 15 2016FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell.The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight, one of the UK’s ...

Press

Five trends in UK outdoor advertising for 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the ...

Opinion

Making Space for Digital in the Out-of-Home Industry

The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together ...

Opinion

Primesight Converts Digital Displays to BroadSign

London, February 4 2016BroadSign selected for delivery of dynamic content and proof of digital performance capabilities.Primesight, one of the United Kingdom's largest suppliers of OOH solutions, is converting its portfolio of digital displays to the ...

Press

Primesight strengthens award-winning sales team

London, February 3 2016In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to Head of ...

Press

Primesight supports BT Sport Relief Challenges: Jo Brand’s Hell of a Walk

London, January 22 2016Primesight is supporting comedienne Jo Brand as she undertakes her BT Sport Relief Challenges: Jo Brand’s Hell of a Walk, by sharing live tweets via its digital Network of roadside billboards as ...

Press

Moroccan National Tourist Office launches first digital out-of-home campaign with Primesight

London, December 21 2015The Moroccan National Tourist Office is launching its first-ever digital out-of-home (DOOH) campaign with Primesight. The MuchMorocco campaign is leveraging ‘Network’, Primesight’s industry-leading portfolio of digital roadside 48-sheets, and digital posters in ...

Press

Lucozade Find Your Flow makes the top ten Outdoor campaign list

This year we teamed up with Lucozade to match digital outdoor ads with radio spots across the UK.Ads appeared on Primesight’s new 48-sheet network in tandem with radio spots hosted on GTN stations such as ...

Press

Primesight celebrates landmark digital network with national Christmas competition

London, December 7 2015Primesight is launching a festive competition to celebrate the expansion of its industry-leading network of digital roadside 48-sheets, which reaches 50 this week, making it the UK’s broadest-reaching digital out-of-home (DOOH) network ...

Press
http://www.primesight.co.uk/news/article/primesight-and-quividi-experiment-reveals-what-industry-did...
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We 'caught' up quickly with Primemobile Live. The tool told us that a national 48-sheet campaign for...
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Tuning into beacons

New developments enable more location-based engagementWe have heard of them, think we understand them, but we are very unlikely to have interacted with them. The beacon feels as if it should be one of those ...

Opinion

Primesight and Quividi experiment reveals what the industry did last Huddle

Primesight has partnered with Quividi to launch the latest iteration of its video analytic software for the first time in a live environment in an experiment conducted at this year’s Mindshare Huddle.The experiment, ‘I Know ...

Press
Primemobile Live adds a sport TV channel to its portfolio of brands that have benefited from finding...
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OUTSMART launches to celebrate the golden age of out-of-home

London, 24 September, 2015: Outsmart, the new marketing body for the Out of Home (OOH) industry launches today.Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire ...

Press

Programmatic for posters

Spend for programmatic digital display advertising reached the $21bn (£13.7bn) mark globally last year and is predicted to increase to $53bn (£35bn) by 2018, according to Magna Global. But some segments of the advertising industry ...

Opinion

Primesight leads a panel discussion on the subject of DOOH in Manchester

Creativity, Context, and Data were the main themes discussed during today’s media seminar @ MediaCityUK accompanied by a set of challenges to be overcome by the industryIn a first regional thought leadership event on the ...

Press

Primesight withdraws from @EyeAirports talks

Primesight was announced as preferred bidder for the airport specialist in July 2015 but has ended discussions following difficulty reaching satisfactory contractual agreements with some of the parties involved.Naren Patel, CEO, Primesight, said: “Despite the ...

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Amazing results for a yoghurt brand - spontaneous awareness increased from 0 to 17% following the campaign...
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Primemobile Live impresses with new research pieces delivered as the campaigns were live! Here are some...
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Emoji and Advertising - to be or not to be?

by Rubbi Bhogal-WoodJust over a month ago the clever people at Oxford University Press analysed over 60million words submitted by the children participating in this year’s ‘500 Words’ Short Story Writing Competition hosted by Chris ...

Opinion
Spontaneous awareness of the advertised commercial vehicles increased by 61% #powerofOOH  (Source: Primemobile...
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Primesight supports public funded projects with Crowdfunder

Primesight has teamed up with Crowdfunder to support public funded projects by offering to cover £10,000 in production costs following the successful #IAmAnImmigrant campaign.Primesight, one of the UK's largest suppliers of OOH solutions, originally partnered ...

Press

Microsoft promotes Windows 10 using Primesight's full digital portfolio

'Windows 10 delivers a more human way to do,' is the core theme of Microsoft's Windows 10 advertising blitz.The ad campaign will initially go live in six markets - US, UK, France, Japan, Australia and ...

Press
Primemobile Live impresses with three new research pieces delivered as the #OOH  campaigns were live...
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Don't miss: Lucozade campaign syncs Primesight OOH digital screens and radio advertising in UK media...
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RT @simpaticopr: .@LucozadeEnergy syncs @primesight outdoor ads with radio spots in brand revamp http://t.co/GWjtiNSg4b @MediaComUK http:/…
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How can we take programmatic advertising outdoor?

The conversation around programmatic advertising is endless. Each day brings new best practice guidelines, features detailing the latest tech and trends, and endless forums, panels and debates. However, programmatic in the out-of-home (OOH) industry hasn’t ...

Opinion

Lucozade synchronises digital outdoor ads with radio spots as part of £14m brand revamp

Lucozade is matching digital outdoor ads with radio spots across the UK as part of the first major push for its Energy brand since it was acquired by Suntory in 2013.Ads for the drink appear ...

Press
RT @liveposterUK: Great to present our Dynamic Difference research w/@Posterscope to such an engaged audience at @primesight yesterday. Thx…
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Great evening session with @mediaresearchgp on #OOH @RouteResearch on real data, audiences & time! #powerofoutdoor
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Primesight pleased to announce Andy Goldsmith promoted to Sales Director http://t.co/JqcdiH9b6O
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Primesight appoints Andy Goldsmith as sales director

Primesight has promoted Andy Goldsmith, the agency Sales Director, to the role of Sales Director.Goldsmith, who has overseen the agency sales team since joining the out-of-home ads supplier at the start of 2014, will now ...

Press
Watch out for our latest addition to the fantastic Network with the launch of Mancunian Way Manchester #DOOH #Results http://t.co/TNdJZiLGUd
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RT @simpaticopr: Great designs @primesight #TheUltimateCanvas launch party @G_Different. Looking forward to hearing the winners! http://t.c…
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RT @JournoJessB: @primesight #TheUltimateCanvas http://t.co/HoMKcEkpOM
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RT @talenthouse: #TheUltimateCanvas @primesight have chosen their 5 Selected Artists and Popular Choice! Take a look: http://t.co/kKpIS1Vs9e
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RT @timhufford: @narenpatel @primesight congratulations on the ultimate canvas night tonight with the obsession with digital great to hear …
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RT @meljoyharvey: Tonite @primesight @talenthouse #outdoor competition where I was a #judge met one of the winners the fab @JuliePotterArt …
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Fantastic night at the #TheUltimateCanvas great example of how 96 sheets are still THE great OOH format to be on! http://t.co/vbuB3i5GUE
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winners of #TheUltimateCanvas; Julie Potter, James Keefe, Taravat Niki, Aya Kitano, Victor Figuerola, Sophie Moates http://t.co/0Yt6bM2hAS
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RT @wobblyclark: V hot at the @primesight #TheUltimateCanvas do with @talenthouse @narenpatel gets the warm-up slot #OOH http://t.co/MCVTKa…
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RT @AndyGSeventy2: @narenpatel @markhenson1 @primesight #TheUltimateCanvas http://t.co/cGVETxh2Sf
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RT @wobblyclark: Now we're on the money #Fame #Memorabilty #Reach and #TheUltimateCanvas #OOH @primesight @talenthouse http://t.co/dvlFN9mW…
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Some outstanding creative work on display for #TheUltimateCanvas http://t.co/vXBaznh9kv
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RT @Happylee86: Its all the happening at the #TheUltimateCanvas launch at Different gallery @primesight
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RT @JournoJessB: @primesight Different Gallery is bursting at the #theultimatecanvas launch #sizematters
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It's arrived. The crowd is gathering for #TheUltimateCanvas http://t.co/RF9iRh2NfO
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Primesight partners with Talenthouse to invite the global creative community to design #TheUltimateCanvas

Primesight, one of the UK’s leading out-of-home specialists, has partnered with Talenthouse, the creative collaboration platform and community of artists across art, design, fashion, film, photography and music, to offer the world’s creative community the ...

Press

Lego builds Marvel campaign with Primesight and Posterscope

LEGO is launching an interactive digital out of home campaign across Primesight screens to support its new Marvel Avengers range. The advertising drive, planned by Carat and Posterscope, kicks off on April 23 to coincide ...

Press
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NEW: Primemobile demonstrates the results of the multiformat  #OOH  campaign for a bed and mattress ...
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http://www.primesight.co.uk/news/2015/03/Primesight-hosts-a-seminar-at-Advertising-Week-Europe-2015
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Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content: http://www.adweek.com...
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Mini Babybel and Primesight launch interactive cinema campaign for Comic Relief

Babybel, the UK's number one snacking cheese, is rolling out an interactive campaign across the UK's busiest cinemas in collaboration with Comic Relief's ˜make your face funny for money€™ fundraising initiative.The campaign, planned by OMD ...

Press
Mini Babybel® and Primesight launch interactive cinema campaign for Comic Relief http://www.fieldma...
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Disney advertises in cinema foyers with an interactive game for StarWars Rebels

Star Wars Rebels, a new digital interactive game from Disney, is playing in Primesight's cinema foyers across the country in a campaign from Primesight, OMD UK and Talon.Primesight supplied 20 digital 6-sheet screens in the ...

Press
Does the Outdoor Media Centre have a future? Chris Forrester, commercial director, Primesight comments...
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OPI promotes Fifty Shades range with Primesight and OMD UK http://www.dailydooh.com/archives/104024
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OPI promotes Fifty Shades range with Primesight and OMD UK

OPI is promoting a range of limited edition nail lacquers, inspired by Universal Pictures and Focus Features Fifty Shades of Grey, in a cinema campaign across Primesight's digital 6-sheet screens in cinema foyers. The high-impact ...

Press

Primesight grows the Network

Digital investment continues apace and Primesight are proud to announce the expansion of our national digital 48 sheet inventory across the UK.Our national €˜'Network'€™ launched in Q2 last year in response to our clients asking ...

Press
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Fantastic Primemobile results for a soft drink brand: Spontaneous awareness of the brand advertised...
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Primesight donates £200,000 in media space to Macmillan Cancer Support

Macmillan Cancer Support's Not Alone campaign is set to benefit from a £200,000 media space donation after out-of-home provider Primesight offered four separate outdoor ad bursts to the charity.Carrying the message 'Cancer can be the ...

Press
Primesight is a proud supporter of the 2015 Not Alone campaign for Macmillan. Find out more here: http...
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Inspiring the new cultural shift at Primesight

It has been an interesting quarter for Primesight. Along with the usual end of year/ start of next year pressures, we have again reached the time when we’ve asked our staff to take part in ...

Opinion
Primemobile is a unique smart phone application that captures consumer interaction with out of home ...
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Another great set of results, all courtesy of our in-house research tool Primemobile. This time for ...
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Which party will use outdoor effectively to lead the 2015 election agenda?

The recent referendum for Scottish independence was a poster battleground on outdoor sites across the nation.The vote for independence had a wonderful powerful strong slogan, "Vote Yes", while the slogan for staying in the union, ...

Opinion
Triple contract award for Primesight http://www.primesight.co.uk/news/2014/11/Triple-contract-award-...
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Triple contract award for Primesight

- Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -- Investment in bus shelter market strengthened with two major contract wins -Primesight one of ...

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Primesight brings digital roadside OOH to Leeds

As another panel is added to Primesight'€™s Network proposition, Leeds acquires its first digital roadside panel on the 17th November, positioned on Hunslet Road.Located on a main arterial route, the site will be serving the ...

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The future of OOH for Brad Insight

Out-of-home ad spend is growing steadily and digital is set to double by 2020, but the big breakthrough will come when digital sites extend across the country, according to the Primesight Chief Executive.Out-of-home ad spend ...

Opinion

The rise of programmatic out of home

THE 2014 AUTOMATED TRADING DEBATE ASKED IF ALL MEDIA WILL, IN TIME, BE TRADED PROGRAMMATICALLY - HERE, PRIMESIGHT'S MUNGO KNOTT EXAMINES THE CHALLENGES AND OPPORTUNITIES IT POSES FOR OUT OF HOME.It was Charles Babbage back ...

Opinion
Southern Gateway quoted as one of the best digital outdoor screens in the Capital (City AM, 3rd Nov)...
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Primesight supports the Helmand Return billboard exhibition

We are proud to announce that Helmand Return, a new body of work by acclaimed commercial photographer Robert Wilson, will be seen across the country on a selection of Primesight's billboards for two weeks in ...

Press
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Primesight sponsoring the COOH and Scottish Creative Awards

Out-of-home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands; and despite the increase of online ...

Press

The importance of outdoor advertising for the outcome of the Scottish referendum

Can billboards change the future of Scotland forever… by Keith Lammie, Reginal Director at PrimesightCan billboards change the future of Scotland forever… It was September 2013 when this conversation really began and we engaged with ...

Opinion
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Primesight launches Network, the only national digital OOH roadside proposition

The new digital proposition that Primesight brings to the market will allow advertisers to maximise returns by combining digital and traditional out-of-home solutions for delivering both long-term brand building and short-term sales activation results.Primesight announces ...

Press

Waterloo Domination suddenly feels very Italian

Suddenly Waterloo Domination feels very Italian...Here is why...No way you have passed by Waterloo this August and not noticed the brilliant use of Primesight’s estate by the best known premium lager brand.Showcasing the use of ...

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Channel 4 wins Primesight's Southern Gateway competition, courtesy of OMD campaign pitch

Major UK outdoor ad group Primesight today announced media agency OMD as the winner of its Southern Gateway competition with its entry, a campaign idea for Channel 4, winning £40,000 in digital advertising space.The reward ...

Press

Now TV launches interactive game on Primesight's cinema screens

The interactive game, called "Back In Your Box" and created by WCRS, features characters found on Now TV, emerging from boxes. Passersby must tap the characters on the screen to hit them back into "their ...

Press

Digital out-of-home: navigating the revolution of the oldest medium

Outdoor (OOH) advertising has built its heritage and strength from the effective role it plays in generating brand fame. With the release of the impressive Q2 +6.4% YOY revenue growth, which is the fourth highest ...

Opinion

Our high street deserves better

OUR HIGH STREET DESERVES BETTERAs the way in which we shop evolves and consumer expectations change, Lee Anderson, Head of Marketing at Primesight, discusses how Britain's ailing high streets could be re-invigorated.'Britain deserves better than ...

Opinion

This Year's Centurion, Rubbi Bhogal-Wood, Reports on NABS Big Bash

I was hooked the moment the tantalising invite landed on my desk – an invite to the industry party of the year, the NABS Big Bash. Thanks to my Regional Director, Graeme Hughes, nominating me ...

Opinion

Primesight enters Lovecontent with Teesside University digital cinema campaign

Primesight have chosen to participate in this year’s Lovecontent Digital OOH Innovation category with the Teesside University campaign that ran in cinemas last September. Lee Anderson, head of Marketing at Primesight, presented the entry submission ...

Press

In an age of mobility, outdoor media is the second screen

As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester.The purpose of advertising is to deliver a stimulus that produces an ...

Opinion

Primesight and Mediatel partner for another excellent breakfast briefing: Connecting today's Consumer

Primesight partnered with Mediatel for another unique breakfast briefing on 12th June. The subject of this briefing and debate is the changing nature of customer interaction with Retail.The exclusive, invitation-only 50 guests were a mix ...

Event
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LEMON T TAKES OVER BUSY GLASGOW SUBWAY STATION WITH SCENTED CAMPAIGN

Tennent's new offering Lemon T is taking over Buchanan Street subway over the next two weeks with two specially commissioned lemon scented advertising panels.The campaign objectives are to raise awareness of this new product and ...

Press

AN ADRENALIN-DRENCHED DAY OF DRIVING AT PRIMESIGHT'S @AGENCYRACEDAY

Primesight organised a results-driven race day on Wednesday, 14th May, to thank all the OOH specialists and key agencies the company work with and to celebrate the Results Are Our Culture proposition.Four specialists and ten ...

Event

How close can Route get to programmatic buying?

In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, Head of Business Development at Primesight, ...

Opinion
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Good job, OOH! The quiet and consistent training for today'€™s demanding consumer

“Nearly 5 months into 2014 and I’m morphing into an obsessive training junkie. I’ve increased my weekly frequency at boot camp and on road running but attending is no longer enough. I want to know ...

Opinion

An open letter to the idea of contemporary progress written on the billboards of Manchester

Between March 24 and April 7 2014 twenty-one billboards in Manchester city centre were displaying text-based artwork that discusses some of the challenges facing consumers of Western progress. The project designed by conceptual artist and ...

Press

Skype Speak to Ethnic Minorities with Targeted Campaign on Convenience 6 Sheets

Skype is synonymous with long-distance communication. People with relatives, loved ones, business associates and friends in far flung corners of the world use the service to speak to them at a comparative bargain. The only ...

Press

Native Advertising: Nothing New Under the Sun or a Revolutionary Development in the World of Marketing Communications?

NATIVE ADVERTISING – DIGITAL OR WIDER MEDIA?Native advertising has been one of the buzzwords in the marketing world for some time now. It seems that there are as many definitions of native advertising as the ...

Opinion

Primesight recognised by Best Companies as a top-tier employer

Following the publication of the Best Companies results for 2014, Primesight is proud to announce that it was accredited with a 2 star rating and awarded the 125th position in the small companies category among ...

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Route's one year anniversary: the learning to date and challenges ahead

Acting on RouteWill the results of our research act as causation for business change? It is a fundamental question that is perhaps too infrequently asked.Research is big business in the advertising media industry, and it ...

Opinion

Innocent Smoothies flood Waterloo Domination in Jan/Feb 2014

A fantastic OOH campaign for Innocent Drinks appeared in central London in the second half of January.The 'Chain of Good' campaign occupied Primesight's prestigious Waterloo Domination, flooding the 21 billboards with multiple eye-catching creatives to ...

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Andy Goldsmith joins Primesight as Agency Sales Director

Primesight has announced the appointment of Andy Goldsmith as Agency Sales Director, as reported by The Drum, Output Magazine and M&M Global.Goldsmith takes on the role as leader of the agency sales team to devise ...

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Outdoor Media Centre summarises the key benefits of outdoor through Outdoor5

As you would have noticed outdoor is no longer the outdoor as we know it from ten, five and even one year back. In other words, there is no such thing as traditional outdoor media ...

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BBC Radio 6 Music announces its line-up for Feb-March Festival on one of Primesight's iconic panels

Buzzing atmosphere at Primesight's iconic Backlight 96 sheet site on Albion Street in the city centre of Manchester: A semi-completed billboard of BBC Radio 6 Music Festival, an artist on a stand, names of acts ...

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BT Sport partners with Primesight: Outdoor Campaign of the Month this January

Brand BT SportCampaign 'œEvery kick free'Media owner PrimesightPrimesight's Primemobile research tool was used to measure the effectiveness of the campaign. The results have been impressive, with visits to the advertised URL peaking at 1.25m during ...

Press

The mistaken death of the British High Street

When something new comes along, over excited experts always like to proclaim the death of the old. In the last decade we have been promised the death of television, radio, (different yes but still here) ...

Opinion

Prime Mover

DM: So Chris, tell us where Primesight sits in the OOH (out-of-home) landscape?CF: Sure. We have a large portfolio of 6-sheet sites; 9,500 roadside 6 sheets in total, of which 3,700 are outside convenience stores. ...

Opinion

Digital Billboards Help to Find 100 Missing People

A UK wide Digital Outdoor initiative launched by Kate McCann to help find vulnerable missing people has this week reached a milestone with 100 people found safe and well. The partnership between the charity Missing ...

Press

Wickes constructs imitation building site at Elephant and Castle Roundabout as part of OOH campaign

Wickes constructs imitation building site at Elephant and Castle Roundabout as part of OOH campaignWickes has constructed an imitation building site on London'™s Elephant and Castle roundabout as part of its latest outdoor advertising campaign.The ...

Press

Bray Leino wins the 48 or 96 Sheet Poster Award at Creative Out of Home Awards

The 2013 Creative Out of Home winners were announced on Thursday 21 November. The full list of winners can be found here. Primesight sponsored the COOH Awards to show support for creativity within the industry. ...

Event

Naren Patel becomes chairman of OMC

Naren Patel, the chief executive of Primesight, has been elected the chairman of the Outdoor Media Centre (OMC) Council, replacing former JCDecaux chief executive, Jeremy Male, who has moved to the US.Patel, who has been ...

Press

Primesight partners with AdMonsters Screens 2013

Primesight is excited to announce its position as a sponsor for AdMonsters Screens 2013, the annual conference focused on multi-platform and multi-screen media.Organised by AdMonsters, a global leader in providing strategic insight on the future ...

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Dan Sharp Becomes Primesight Business Director, Environments

Primesight announced earlier this week, the promotion of Dan Sharp to Business Director, Environments. The creation of the role reflects Primesight's investment in interactive OOH to support a range of environments in the Primesight portfolio.Sharp ...

Press

Outdoor Works: Mapping the evolution of out of home media

After attending the 'Outdoor Works' conference held at the British Museum last week, Primesight's Mungo Knott reflects on some of his key takeouts from the event, and charts how the sector is evolving.'Outdoor Works' is ...

Opinion

Lloyds Bank rebrand continues with Primesight outdoor advertising

Lloyds Bank has this week unveiled an outdoor campaign with Primesight, as part of its rebrand campaign following the drop of TSB from its name.The OOH campaign includes a complete takeover of all Primesight's advertising ...

Press

How can OOH get a slice of that 'always connected' pie?

Recently I went through a most disconcerting experience that saw me stranded, cut off from my fellow mankind all encompassed by the onset of a social sweat fearing I'™d missed out on the latest Instagram ...

Opinion

Primesight sponsors the COOH Awards

Primesight are delighted to sponsor the 2013 Creative Out of Home Awards which are organised by The Drum.The Drum has launched the Creative Out of Home Awards to celebrate, recognise and reward those who make ...

Event

Jeans for Genes spices up on billboards to increase awareness and raise money for Genetic Disorders UK

Jeans for Genes is asking people to make a difference on 20 September 2013 by wearing jeans and making a donation for a cause that promotes awareness for a disease that affects 1 in 25 ...

Press

When you have a Ferrari why drive it like a Volvo?

Outdoor media owners have yet to fully leverage the flexibility and possibilities digital assets now afford, says Primesight's UK leader.Following the Olympics and a year with no major global events to speak of, many predicted ...

Opinion

Measurement and interactivity help out of home keep pace with digital

With the invention of digital, the traditional media owners have been forced to evaluate their proposition. For TV and radio, the greatest challenge has been that the plethora of new stations has decimated audience numbers ...

Opinion

Primesight & MediaCom North bread making frenzy

Primesight and Mediacom North held a bread-making evening following a Full Circle media owner session. During the session we discussed Primesight's new brand positioning and we explored Prime Design, Route and Mosaic. A debate followed ...

Event

Primesight shortlisted in two categories in the LoveContent digital outdoor advertising awards

Following a public voting on all submissions, Primesight were shortlisted in Best Digital Out of Home campaign and Best Branded Content categories in the LoveContent digital outdoor advertising awards.The campaigns, O2 Tracks App for The ...

Press

Space all 4 U

When measuring the audience we often don't talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the ...

Opinion

Celebrating summer and sunshine at Lovebox

Lovebox is passionate about good music and Primesight is passionate about delivering results to every client. As a thank you this summer, Primesight took staff and clients on a day out to celebrate the summer ...

Event

The Urban Wild Project celebrates turning rooftops into green areas on Primesight billboards

The Urban Wild Project, which turns urban rooftops into green areas for birds and bees, is celebrating the first stage of their project on billboards in South London. The community project comprises of installing approximately ...

Press

Using Twitter and outdoor in tandem

The growth of mobile has been monumental and for many people has become the main route onto the internet rather than the desktop PC. With the continual rise of mobility we are starting to see ...

Opinion

A Thrilling Day of Driving at Primesight's Inaugural Agency Raceday

Primesight organised a results driven race day in April to thank all the key agencies we work with and to celebrate the Results Are Our Culture proposition.12 agencies took part in the inaugural Agency Race ...

Event

From arousal to behaviour: How out of home influences the five stages of brain reaction

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from University College London to identify the brain reaction affected by outdoor media. Here, he discusses the results and how advertising can help create ...

Press

My Media Week: Chris Forrester, Commercial Cirector, Primesight

This week, Chris Forrester, Commercial Director at Primesight, talks gesture recognition cinema screens, meets with major retail advertisers and thwarts a trigger-happy neighbour's attempts to shoot the local squirrels.MondayIt's been many years since I woke ...

Opinion

The Inevitable Union of Mobile and Outdoor

The impact of digital and social media on advertising has never been greater.Digital has touched every aspect of business and personal lives, including news, media, social and of course those advertising dollars, but it is ...

Opinion

Primesight announces £7m upgrade, including HD roadside billboards

Out of home advertising media owner Primesight has announced that it is committing £7m to upgrading its nationwide billboard estate, with changes including 300 high definition (HD) roadside billboards introduced nationwide and digital escalator panels ...

Press

NHS Greater Glasgow & Clyde encourages giving up smoking on an impressive special build

NHS Greater Glasgow & Clyde is running a campaign to encourage smokers to finally give up smoking. This campaign involves a unique special built to engage with a key smoking audience to encourage them to ...

Press

Primesight'™s Glasgow Subway Domination helps Famous Grouse's new Ginger Grouse drink to achieve great stand out

Famous Grouse used Primesight'™s Glasgow Subway domination to promote the launch of their new ginger beer 'Ginger Grouse'™ to young, urban commuters. The campaign was planned to reach commuters on both platforms and exits. The ...

Press

Econometrics and Out of Home

In this paper Primesight, Ohal and Kinetic identify key elements that need consideration when econometric models are used to ascribe outcomes to Out of Home (OOH) investment and suggest some solutions based on the latest ...

Press

Primesight Dominates Waterloo With Latest Land Rover OOH Campaign

Primesight have dominated London Waterloo once again with a Land Rover campaign. Land Rover booked the Domination Pack which included ensuring all the landscape panels were in HD format. The same creative was used across ...

Press

Nestle runs GPS-fitted chocolate bars competition through NFC enabled Primesight 6 Sheets

Nestle is running a two-week outdoor campaign to support its latest competition, which has fitted chocolate bars with GPS devices that, when activated, will help its team to deliver a £10,000 cheque to a lucky ...

Press

DCM and Primesight roll out interactive cinema six-sheets

Digital Cinema Media (DCM) has partnered with outdoor media owner Primesight, to install 100 interactive six-sheet panels across DCM's cinema estate in Cineworld, Odeon and Vue.The art units are hoped to bring brands closer to ...

Press

Artist Sarnath Banerjee on Primesight billboards celebrating sporting losers

India's leading graphic artist Sarnath Banerjee has designed a series of London billboards and posters for the Frieze Foundation, a British non-profit arts organisation, to coincide with the Olympics. Banerjee says he chose to do ...

Press

New Carling campaign incorporates liquid 3D special build on Primesight 48 Sheets

Kinetic, Hi-Rezz and Optimedia have pioneered a spectacular liquid 3D special build for Carling's latest outdoor campaign, which captivates the message - Brilliantly British, Brilliant Refreshing.The campaign lands Carling'™s new brand positioning with authority and ...

Press

Primesight hires Chris Forrester as Commercial Director

Primesight has hired Amscreen European Managing Director, Sales and Marketing Chris Forrester as its new Commercial Director.Forrester will join Primesight in June replacing Sales Director Nigel Clarkson who, as announced in February, is leaving the ...

Press

Primesight win DCM cinema 6 sheet contract

Digital Cinema Media (DCM) this week announced an exclusive partnership with Primesight, one of the UK'™s leading outdoor media owners. This deal will see DCM installing an initial one-hundred interactive poster units in its cinema ...

Press

Primesight launches interactive domination of Waterloo with EA Games

Primesight, the outdoor media owner, has teamed up with EA Games to launch a complete take-over of Waterloo station with an innovative ad campaign for Battlefield 3 - set to be one of the biggest ...

Press

Primesight launch anti-knife and gun crime campaign

Primesight, the outdoor media owner, has donated a campaign to the anti- knife and gun crime charities 'The Kiyan Prince Foundation' and '˜Syrus Consultancy'™ to promote their '˜LoveLife6958' spoken word and motivational UK tour running ...

Press

Primesight billboards to be modernised in £2m Network Rail investment

Primesight, the outdoor media owner, has announced rail operator Network Rail, its biggest landlord, has committed a £2m investment to refurbish its 3,000-strong billboard estate.The investment comes after Primesight and Network Rail finalised the terms ...

Press

Primesight reveals results from Primemobile research tool

Primesight, the outdoor media owner, reveals the first results for BSkyB from its new mobile research tool Primemobile.Primesight has transformed the way in which outdoor recall is measured by partnering with a mobile research company ...

Press

Press

​The Waterloo Domination gets digital with The Nice Guys
(21/06/16)

With our launch partners Posterscope, Target and ICON Films, May saw the addition of a Digital 48-sheet to the Primesight Waterloo Domination.Already ...

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Two Golds at the Arqiva Awards - Lucozade 'Find Your Flow'
(18/05/16)

The Lucozade 'Find Your Flow' campaign, has just won the Gold National Sales Award for Primesight and our partners GTN, as well as the Gold Most Effec...

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Opinion

(I lied about being) The Outdoor Type
(23/06/16)

Hopefully the slightly cryptic – and more-than-slightly tenuous – title of this post will lead you to seek out the song of the same name (by Australia...

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Media

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