The Urban Wild Project, who turns urban rooftops into green areas for birds and bees, is celebrating the first stage of their project on billboards in South London. The community project comprises of installing approximately 30 green roofs on non residential areas in Herne Hill. The project started ... read more

The growth of mobile has been monumental and for many people has become the main route onto the internet rather than the desktop PC. With the continual rise of mobility we are starting to see how Twitter and Out of Home advertising could come together as perfect bedfellows.Job hopeful Adam Pacitti ( ... read more

Primesight organised a results driven race day in April to thank all the key agencies we work with and to celebrate the Results Are Our Culture proposition.12 agencies took part in the inaugural Agency Race Day at Brands Hatch, racing their agency peers and Primesight’s Naren Patel, ... read more

Mungo Knott, marketing and insight director at Primesight, worked with psychologists from University College London to identify the brain reaction affected by outdoor media. Here, he discusses the results and how advertising can help create brand loyalty.How much? How often? How influential? These a ... read more

This week, Chris Forrester, commercial director at Primesight, talks gesture recognition cinema screens, meets with major retail advertisers and thwarts a trigger-happy neighbour's attempts to shoot the local squirrels.MondayIt's been many years since I woke up to the pitter-patter of tiny feet, but ... read more

The impact of digital and social media on advertising has never been greater.Digital has touched every aspect of business and personal lives, including news, media, social and of course those advertising dollars, but it is the new explosion of mobile meeting with outdoor that might just be the most ... read more

Primesight has placed NFC enabled standees in agencies across London to promote the value of adding mobile to outdoor campaigns. The call to action invites employees in agencies to play by tapping an NFC device or by scanning a QR code for a chance to instantly win two cinema tickets for themselves ... read more

Out of home advertising media owner Primesight has announced that it is committing £7m to upgrading its nationwide billboard estate, with changes including 300 high definition (HD) roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.As well as this ... read more

One of Europe’s biggest interactive Aquariums, Blue Planet, launches their first campaign into 2013 on Primesight’s Manchester Domination Pack. This pack dominates the key areas of Manchester City centre, targeting the large retail/leisure & entertainment audience that Manchester deliv ... read more