The UK’s first large format premium shopping mall opportunity

Primesight Mall² will be launching in 20 of the UK’s top shopping malls from June 30th 2008.

Mall² is now the largest advertising format available within this environment, and is ideal for premium brands who want to create impactful advertising.  Featuring 50 square feet of creative canvas, Mall² offers a wealth of new opportunities in popular shopping destinations and in close proximity to retail outlets such as John Lewis, Selfridges, House of Fraser & Debenhams.

The campaign offering includes the UK’s number one shopping mall- Bluewater, as well as Birmingham’s Bullring & the Trafford Centre, Manchester.

The Launch campaign:
- 20 panels in 16 malls- 4 of the biggest malls with 2 panels each

- Launching with premium malls such as Bluewater & London based malls
- that combine transport networks e.g. West One- Bond St- high commuter
- station

Why Shopping Malls?
- Untapped environment for large format
- Point of Sale- ideal for retail
- Unavoidable advertising in a relevant environment when consumers are in a high disposition to spend

For more details contact the Primesight sales team now on 0207 908 4300