LinkUK from BT

THE STORY

Primesight have been awarded the street furniture advertising contract, taking over:

  • 17,500 payphones
  • 2,250 6-sheet faces

Both across London and key UK cities. And in addition to this portfolio expansion, a joint venture between Primesight and Intersection is launching LinkUK from BT, in partnership with BT.

THE VISION

The joint venture vision is to hand select key locations which can benefit from the placement of Link units and in doing so re-imagine the way consumers, residents and tourists connect with and communicate in cities across the nation. This represents a huge leap in smart city development and the understanding of the behaviours and patterns of cities.

THE BENEFITS

- TO CONSUMERS -
  • A connection to 1GB of free, ultrafast Wi-Fi using your personal device
  • Access maps, directions, and local services from an easy-to-use touchscreen tablet
  • Stay in touch with free phone calls from BT to any mobile or landline number in the UK
  • Press the dedicated red 999 button in the event of an emergency
  • Safely charge your device using one of two USB ports
  • Public service announcements through the two 55" HD displays

THE BENEFITS

- TO CITIES -
  • Reduced clutter and a tidier city landscape with Link’s sleek, resilient design
  • Real-time communication between cities, councils and consumers in the physical space
  • Wayfinding capabilities to improve street navigation for all
  • In-built environmental censors with the ability to provide data on a whole range of city issues including traffic flow and air pollution
  • An enhanced tourist experience

THE BENEFITS

- TO ADVERTISERS -
  • Two sleek 55" HD digital displays
  • The ability to book campaigns by impacts on a cost per thousand basis
  • Flexibility to buy any day, hour parts or location they wish
  • The potential to use dynamic creative
  • The prospect of using third party data to custom target audiences
  • A positive brand connection by supporting exciting free services to consumers

LINKNYC

Reactions to our sister project, LinkNYC, prove just how welcome an initiative LinkUK is to consumers, cities and advertisers.

Over 1 million users in the first 12 months following the launch of LinkNYC, resulting in 82 million Wi-Fi sessions.

The service has seen higher than expected usage of tablet and phone services, resulting in high numbers of Link-to-consumer interactions.

90% of New Yorkers believe that LinkNYC is a positive initiative for New York City.

89% believe that LinkNYC will provide services that are beneficial to the community.



Rolling out in key cities from October 2017

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