
Primesight was formed in 1984; the company was listed on the London
Stock Exchange in 1997 for £13.5million then sold to Scottish Media
Group for £35m in 1999.
Initially Primesight’s business was
based around bus advertising, but in 1994 the company exited this market
and began developing its 6 sheet portfolio. Today Primesight holds 13.47%
share, making us number 3 in the 6 sheet market.
In October 2007, the
company was sold to venture capitalists, GMT Communications, as part
of a leverage buyout in conjunction with Primesight’s senior
management team.
On 1st September 2009, Primesight purchased competitor
Titan’s
entire roadside billboard stock, doubling the size of the company overnight
and making us the fastest growing advertising business in the UK.
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