Virgin Money

Virgin Money Gatwick Experiential Takeover

The Details

Virgin Money carried out a 'takeover' of the Gatwick Airport South Terminal departure lounge aiming to raise awareness of their travel insurance offer and give travellers a fun experience to kick off their holiday – plus a last-minute opportunity to buy holiday insurance.

  • The messaging highlighted that they cover over 80 adventure sports
  • To generate on-the-day sales they promoted an exclusive 20% off discount offer
  • Travellers took part in a green screen adventure choosing from one of five sports, including surfing and snorkelling, and the experience was captured on film
  • They sent travellers an email with a link to their film that they were able to share with their friends using social media. The email also promoted 20% off Virgin Money Travel Insurance and a free Amazon Kindle download
  • A follow-up email was sent on their return from their holiday also promoting 20% off Virgin Money Travel Insurance

The Outcome

Travellers who visited the stand grew steadily over the campaign, with weeks 6 and 7 seeing the most film creations, driven by the high footfall summer holiday period.

  • 48% email open rate
  • 19,500 visitors
  • 3,500 films
  • 244 people shared their film on Facebook
  • 45,000 'friends' saw a film
  • 88% rated their experience as excellent!


"What a fantastic idea. The kids are all so excited after doing this experience. Starting our holiday on a high."

"I didn’t realise Virgin Insurance was so reasonably priced."

"I didn’t realise Virgin did travel insurance."

"I already have annual insurance with my bank. But I will have a look at the offer of 20% discount code. My annual insurance is due for renewal soon."


How do you make an impression?

For the answers we turned to the boxing legend Chris Eubank Britain's Best Dressed Man and 19 times world boxing champion Making An Impression' - M...

Read More >
​Primesight creates 'Head of Sales’ role ahead of the LinkUK launch this summer

Primesight today announced that James Power will become their first Head of Sales to lead all sales activity ahead of the integration of the ST6 and B...

Read More >


​Making an impression with Chris Eubank

Britain's Best Dressed Man and 19-time world boxing champion tells allto Matt Teeman, Managing Director, PrimesightAt Primesight we're on a mission to...

Read More >


More Tweets >