Twentieth Century Fox

Children using the digital interactive screen at gatwick airport

The Details

Many package holiday and short haul flights do not offer in-flight entertainment and this insight was capitalised on during Summer 2015 by Twentieth Century Fox Home Entertainment, who worked with Vizeum, Posterscope and Primesight Airports to offer families the chance to download films to their mobile device ahead of their departures from Gatwick Airport. Holidaymakers were able to purchase and download films from Twentieth Century Fox Home Entertainment's 'Movies on the Move' selection, which offered blockbusters such as Penguins of Madagascar, Night at the Museum: Secret of the Tomb, How to Train Your Dragon 2 and more, with ease. The films were available to download via a free, high speed wireless, dedicated broadband connection which represented a media first.

The Outcome

Of the campaign Samantha Haycock, Head of Catalogue Marketing at Twentieth Century Fox home Entertainment, said: "Our Movies on the Move are the perfect way for families to get their summer holiday underway. We look forward to entertaining thousands of passengers this August."

Key Facts

Client: Twentieth Century Fox

Date: Summer 2015

Campaign: Movies on the Move

Location: Gatwick Airport

Market: Departing passengers

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