Thomas Cook Airlines

thomas cook banners advertising at check-in

The Objective

To provide Thomas Cook Airlines passengers with a positive customer experience by giving them something to smile about right at the start of their journey.

The Strategy

Primesight Airports (formerly Airport Media) worked closely with Thomas Cook Airlines to build a bespoke, unique and individual branding campaign at their check-in to ensure the right start to their customers’ holiday. The bright motivational messages built excitement as well as unmistakably branding the whole area, effectively communicating brand personality.

The Execution

This campaign used bespoke classic branding at the Thomas Cook Airlines check-in area.

The Outcome

As the video shows, this campaign elicited positive customer feedback.

Press

Why cinema advertising remains a powerful OOH solution
(09/01/18)

The numbers for 2017 are in and once again the cinema box office in the UK and Ireland have had a record-breaking year. According to figures released...

Read More >
Primesight and InLink have a hotline to Santa
(15/12/17)

Call Santa this ChristmasPrimesight today announced a magical new opportunity for advertisers to make the most of the festive season through its Call ...

Read More >

Opinion

​A year in review: some of Primesight’s biggest highlights of 2017
(22/12/17)

Primesight has had a lot to celebrate over the years, and 2017 was no different. From the launch of our new InLink technology in partnership with B...

Read More >

Media

More Tweets >